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Dynamics 365 Customer Insights

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalised customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

Make the benefits of AI a reality for your business

Maximise customer lifetime value with AI-driven insights based on unified customer profiles. Transform into a customer-centric organisation where marketing, sales, and service professionals have the insights they need to personalise engagement. See results faster with a real-time enterprise grade CDP designed to deliver insights that employees can act on with minimal training and IT assistance. Perform high-speed analytical processing and customise the solution using Microsoft Azure and Power Platform.

Deliver personalised experiences with a 360-degree view of your customers

Get a holistic view of customers

Bring together all your transactional, observational, and behavioral data in real time with prebuilt connectors to create persistently up-to-date profiles for contacts and accounts. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Enrich customer profiles with an array of first- and third-party signals such as audience intelligence from Microsoft Graph, product usage, market trends, and customer feedback.

Discover insights and take action

Employ out-of-the-box machine learning templates to predict churn, next best action, and product recommendations. Discover new audience segments with AI-driven recommendations, or define your own. Activate real-time insights on destinations including analytics, email marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third-party applications. Embed Customer Insights cards into your business applications for contextual insights and informed action. Trigger workflows in response to customer signals by using Power Automate.

Adapt and extend the solution for your needs

Get started quickly with intuitive, guided experiences. Extend Customer Insights using Azure Synapse Analytics to combine customer data with financial, operational, and unstructured IoT data to build custom machine learning models. Connect your customer data with Microsoft Power BI to customise dashboards and reports. Build custom apps with embedded customer insights by using Microsoft Power Apps.

Rely on a productive and trusted platform

Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own Azure data lake. Support stringent compliance requirements of US government agencies and the General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools while retaining full ownership of your data. Rely on Microsoft expertise in AI research, responsible AI, and cloud, data, and developer platforms to surface insights that help you serve your customers better.


Dynamics 365 Customer Insights



Per tenant/month

Includes 100,000 profiles

Prices shown here and on following pages do not include VAT.

UNICEF Netherlands

UNICEF Netherlands

"Customer Insights really helps us to segment the right audiences, to focus on them, to engage them in a very relevant way, and to retain them."​

Astrid van Vonderen

Director of Fundraising and Private Individuals, UNICEF Netherlands.​

Customers are transforming with Dynamics 365 Customer Insights

Explore additional resources

Take a look at our vision for the Microsoft CDP.

Read blog

Achieve customer centricity across all lines of business by using a CDP.

Read e-book

Get a 360-degree view of your customers.

Watch webinar

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