Customer data platform
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Know your customers like never before with a real-time customer data platform (CDP) from Microsoft
Empower marketing, sales, and service teams with a self-service solution and AI‑driven insights
Turn your known and unknown prospects into engaged customers.
Deliver personalised recommendations that maximise customer lifetime value.
Act on customer signals and feedback in real time to keep customers for life.
Optimise conversions across the entire customer journey with automated workflows and AI-driven insights.
“Capabilities to combine previously disparate customer data sets, including information from more than 100 million members of our loyalty programmes, into a more singular, unified view of the customer—powered by these modern technology platforms—will enable us to truly personalise our omnichannel healthcare and retail offering.”
Vineet Mehra, Global Chief Marketing Officer, Walgreens Boots Alliance
Centre your customers and their experiences by leveraging unified data, AI-driven insights, and real-time guidance. Deliver personalised, meaningful interactions to your customers wherever and whenever they interact with your business.
Unify transactional, behavioral, and demographic data to generate AI-powered insights using audience insights, a capability of Dynamics 365 Customer Insights.
See what customers are doing on your digital platforms using digital analytics from engagement insights, a capability of Dynamics 365 Customer Insights.
Bring in direct customer feedback from survey data to enhance customer profiles using Dynamics 365 Customer Voice.
Orchestrate customer journeys by activating insights in any marketing, sales, and service applications through turnkey integration and embedded customer profile cards.
Discover deeper insights using rich data visualisations and dashboards. Deliver customer-centric experiences and processes using low-code custom apps and automated workflows.
Enrich customer data with operational and Internet of Things (IoT) data using Azure Synapse Analytics for predictive modelling and advanced analysis.
“High client satisfaction coupled with rapid market success make Dynamics 365 Customer Insights a compelling option for marketers and CI pros looking for a new solution.”
“Customer Insights is an impressive product built on Microsoft Azure and leverages the power of full Microsoft stack.” CDP Institute
Campari Group uses Customer Insights to unify data silos and increase revenue.
“Microsoft excels at bringing together the customer data from anywhere, in a simple, supplier-agnostic way.”
Deliver rewarding experiences.
Win customers for life.
Serve up delightful experiences.
Transform citizen experiences.
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