Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.
Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals and easily integrate with third-party content management systems.
Personalize customer journeys based on buyer preferences and their past interactions. Automatically sync and nurture LinkedIn leads with Dynamics 365 Connector for LinkedIn Lead Gen Forms.
Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.
Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.