
Why you should try CDP software
Customers interact with businesses in more ways than ever. Without a real-time, single view of each customer, your business can’t deliver the personalized experiences that customers demand. That’s why it’s vital to use a customer data platform (CDP) like Dynamics 365.
Businesses often have data about customer interactions, but it’s scattered across many places or difficult to access. CDP software gathers this data and presents it in an easy-to-use platform that provides a 360-degree view of each customer.
With a comprehensive picture of who your customers are and what they want, you can anticipate their needs and discover growth opportunities. This also helps marketing, sales, and service teams provide the best experiences.
Not all CDP software has the same capabilities, though. Look for a CDP that can help you:
Deepen customer understanding. Create holistic customer profiles by connecting real-time behavioral, transactional, and demographic data from across marketing, sales, and service. The best CDP software also incorporates customer sentiment, brand affinity, interests, and feedback.
Drive customer sales and satisfaction. Forecast customer lifetime value and churn risk through AI-powered analysis and segmentation, empowering teams to better target cross-sell and upsell campaigns, prioritize sales activities, and deliver proactive customer support.
Optimize customer journeys. Engage your customers at every step by providing personalized, contextual experiences across touchpoints in real time. Through AI-generated event triggers, customers are guided to the content and interactions they need, when they need them.
When you’re evaluating a customer data platform, make sure it’s easy to use, intelligent, and has everything you need. Look for features like multichannel analytics, prebuilt AI models, generative AI, automated workflows, and most important, the ability to connect the CDP with your existing data and systems.
See firsthand how a customer data platform works with a free CDP trial
Try Dynamics 365 Customer Insights free for 30 days and begin offering truly personalized, responsive, and connected customer journeys.
Try Dynamics 365 Customer Insights free for 30 days
Deliver personalized and connected customer journeys in real time using AI and data insights. Learn how to:
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Boost your customer engagements with AI-powered channel selection.
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Experiment with A/B testing to increase performance.
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Optimize various marketing workflows, such as content or journey creation, and save time with Dynamics 365 Copilot.
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