Dynamics 365 for Marketing Software Features

Create and nurture leads

Run multichannel marketing campaigns

Attract the right prospects and nurture leads from email marketing, web landing pages, webinars, phone calls, and events using the Dynamics 365 Connector for LinkedIn Lead Gen Forms.

Personalize experiences

Use configurable templates and designer tools to set up your buyer’s journey and personalize experiences based upon customer engagement.

Simplify event management

Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry leading webinar provider ON24.

Engage customers across social channels

Use Microsoft Social Engagement to build a social presence, source new leads, and engage with prospects and customers across social channels.

Align sales and marketing

Create one view of the customer

Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales.

Track prospect throughout their journey

Move prospects more efficiently through the marketing and sales funnel with automated workflows that optimize the buyer’s journey using marketing automation software.

Hand off sales ready leads

Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades.

Increase productivity

Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analyzing marketing activities and SharePoint for collaboration with colleagues, leads, and customers.

Make better decisions

Focus on top priorities

Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.

Measure results in real time

Track campaign performance and marketing activities with configurable dashboards and PowerBI analyzers.

Identify customer needs

Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.

Improve social engagement

Use social insights to gain competitive intelligence, measure, and manage your brand reputation.

Innovate with a modern and adaptable marketing and sales software platform

Adapt quickly

Accelerate time to market and adapt the application to your needs with no-code visual editors and tools that make it easy to build and deploy web and mobile apps.

Extend and connect

Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences.

Invest with confidence

Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure, and trust our state-of-the-art datacenters to safeguard your data.