Dynamics 365 for Marketing Software Features

Create and nurture leads

Run multichannel campaigns

Use email marketing, web landing pages, events, SMS integration, phone calls, and custom channels to attract the right prospects.

Personalize buyer experiences

Use configurable templates, reusable content blocks, design tools, and Microsoft Stream videos to prepare content and set up customer journeys based upon their engagement.

Nurture leads from LinkedIn

Use Dynamics 365 Connector for LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey based on LinkedIn content and interactions.

Simplify event management

Organize in-person and digital events with an events portal to manage registrations, sessions, speakers, and improved venue logistics with QR codes and wait lists. Use integration with ON24 or other webinar providers for digital events.

Personalize website visits

Customize landing pages for prospects based on their attributes and past behavior. Generate more leads with tailored emails that personalize the customer experience.

Align sales and marketing

Create a connected view of your customer data

Share one source of information about contacts, leads, and customers to deliver a connected experience across the buyer’s journey with Microsoft Dynamics 365 for Sales.

Close more deals with account-based marketing

Enable your sales and marketing efforts to target accounts that are most likely to generate the largest revenue. Orchestrate the buyer’s journey for account-level leads with personalized content, and nurture activities to maximize revenue.

Track prospect throughout their journey

Prioritize leads that are ready for sales engagement with multiple lead scoring models and sales readiness grades. Move prospects more efficiently through the marketing and sales funnel by enabling sellers to add contacts to marketing campaigns with automated workflows to hand off sales-ready leads and drive follow-ups.

Increase productivity

Easily set up and view campaigns with marketing calendars showing campaign timelines and activities. Also use familiar Office 365 tools for collaboration with colleagues, leads, and customers.

Make smarter decisions

Gain marketing insights

Get real-time, out-of-the-box insights and marketing analyzers. Build custom dashboards for deeper analysis of your marketing performance.

Focus on top priorities

Target the right audience with dynamic segmentation, lead scoring models, and artificial intelligence (AI) to identify high priority prospects and contact them at the right time with smart scheduling.

Improve social engagement

Create and schedule social posts to support your campaigns. Gain social and web insights from Dynamics 365 Market Insights on topics that are relevant to your campaigns and events.

Survey customers

Conduct online surveys to better understand your customer needs and to apply learning to your marketing investments.

Innovate with a modern and adaptable marketing and sales software platform

Adapt quickly

Accelerate time to market with the easy-to-use onboarding dashboard. Adapt the application to your needs by using no-code visual editors and tools that simplify build and deploy processes for web and mobile apps.

Extend and connect

Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences. Use the rich set of customer journey and segment APIs to help configure marketing campaigns. Build new segments, modify existing segments, or connect with tools like Microsoft Flow.

Invest with confidence

Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure, and trust our state-of-the-art datacenters to safeguard your data.