Dynamics 365 Marketing capabilities

Nurture customers based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints.

With a deep understanding of the customer, engage one on one using personalized journeys triggered by customer interactions. Take advantage of built-in event triggers, or build custom ones.

Reach customers through digital channels and in-person interactions across marketing, sales, and service. Engage them in their preferred channels and timing using AI-driven recommendations.

Create personalized journeys using demographics and behaviors to orchestrate experiences across marketing, commerce, sales, and service. Act on feedback using Dynamics 365 Customer Voice.

Easily create segments for contacts and leads, no matter how complex the targeting criteria, using segment builder and natural language. Use segments in your customer journeys to engage your audience.

Empower customer experience, customer service, sales, marketing, or any other team looking to deepen relationships with customers to design journeys that span your business.

Send periodic newsletters, transactional emails, and timely personalized notifications. Score individual leads or run account-based marketing campaigns to align with sales.

Simplify event and webinar planning. Nurture registrants before, during, and after to improve attendee engagement and deliver world-class webinars with Microsoft Teams.

Create email content easily and efficiently with the AI-powered email editor. Use AI-recommended content ideas including images, offers, and dynamic content to maximize engagement.

Run A/B tests to find and use resonating content. Personalize channels for each customer based on their previous activities and preferences.

Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.

Connect with Dynamics 365 Customer Insights to improve targeting, turn insights into relevant actions in customer journeys, and visualize customer interactions.

Align teams across your company by sharing a single, real-time view of customer context across all your Dynamics 365 applications. Help protect customer data in the trusted Microsoft Cloud.

Use the built-in features to request, capture, and store consent to support compliance with the General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines.

Add custom channels using APIs and external add-ons. Connect with your tools and automate processes using built-in workflows, or create your own with Microsoft Power Automate.

Flex to support company, departmental, or product-level campaigns. Manage branding consistency and promote content reuse.