How a CDP can help
Simply put, a CDP is the solution to the customer data problem. It’s a unified database that centralises customer data from all sources and is accessible to other systems. Far from simply aggregating that data, a CDP is designed to analyse this multi-source data and provide insights, recommendations, and a holistic view of each customer that’s based on data from every stage of the buyer’s journey.
Customers expect and demand personalised experiences and the only way to deliver that is to improve your understanding of what they want and need. A CDP provides a foundation for that deeper understanding and can be used to improve and enrich all customer touchpoints:
Marketing customer profile: Deliver targeted approaches across all channels with relevant content and campaigns that raise the likelihood of conversion, increase marketing ROI, and provide a competitive advantage.
Sales customer profile: Create detailed segments and personalise sales engagements with contextual information such as loyalty status, buying frequency, spend, and recent purchases to optimise each sales opportunity.
Service: Equip customer service representatives with 360-degree customer profiles so they can provide proactive, omnichannel support that leaves customers feeling understood and valued.