Benefits of using CDP software
Businesses often have data about customer interactions, but it’s scattered across many places or difficult to access. CDP software gathers this data and presents it in an easy-to-use platform that provides a 360-degree view of each customer.
With a comprehensive picture of who your customers are and what they want, you can anticipate their needs and make informed decisions faster. This also helps sales, marketing, and service teams provide the best experiences.
Not all CDP software has the same capabilities, though. Look for a CDP that can help you:
Personalise customer experiences. Use customer data to increase cross-selling and upselling by tailoring product recommendations to customer preferences.
Combine many data points. In addition to connecting behavioural, transactional, and demographic data, the best CDP software will also incorporate customer sentiment, brand affinity, interests, and survey responses in customer profiles.
Predict customer needs. Forecast customer lifetime value and churn through analysis and segmentation so you can identify both high-value and at-risk customers and respond quickly.
Use analytics to take action. CDP software should include out-of-the-box and custom interactive reports about website and mobile engagement so you can spot patterns, find obstacles, and improve the customer journey.
When you’re evaluating a customer data platform, make sure it’s easy to use and has the features you need. Look for features like multichannel analytics, prebuilt AI models, automated workflows, and most importantly, the ability to connect the CDP with your existing data and systems.