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Dynamics 365 Customer Insights

Leading enterprise customer data platform

Deliver unmatched customer experiences with world-class AI and analytics.

Key capabilities in Dynamics 365 Customer Insights

Audience insights

Unify all your B2C and B2B customer data to generate AI-powered insights in real time.

  • Create a single view of the customer

  • Predict customer needs

  • Drive meaningful actions

  • Build trust

Engagement insights (preview)

Understand customer behaviour using digital and cross-channel analytics.

  • Understand the customer’s digital behaviour

  • Unlock deeper insight using cross-channel data

  • Optimise the end-to-end customer journey

Real time

Bring together transactional, behavioral, and demographic data in real time to create a 360-degree view of your customers.

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Cross channel

Understand customer behaviour on your website and mobile app for cross-channel journey optimisation.

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Optimise the customer journey with out-of-the-box and custom interactive reports.

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AI powered

Predict customer needs by unlocking powerful insights using prebuilt AI models, or use custom models for deeper insights.

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Consent enabled

Power customer experiences in a cookie-less future.

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Real customers, real results

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Chipotle grows its base by up to 30 percent

See how Chipotle Mexican Grill served up personalised experiences to convert more guests into loyalty-programme members.

From reactive to proactive

See results faster with an AI-powered customer data platform (CDP) that works with your existing stack.

  • Self-service AI
  • Customisable AI
  • Transactional and subscription churn
  • Product recommendations
  • Customer lifetime value
  • AI-recommended segments and measures
  • Intelligent data mapping and resolution
  • Auto-enrichment using brand affinities
  • Custom machine learning models
  • Continuous profile augmentation
  • Deeper insights with Azure Synapse Analytics

Microsoft named a leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020

First-party data plus third-party data equals incomparable insights

Power the entire customer journey with a self-service CDP

Personalise campaigns and engagement to acquire high-value customers.

Recommend best-fit products, cross-sell, and upsell to increase customer lifetime value.

Provide proactive service to increase customer retention and loyalty.

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Get started with Dynamics 365 Customer Insights

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