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AI for Sales

Take your sales to the next level with AI-driven insights—promoting personalised engagement and proactive decision making to help build relationships and increase revenue.

Make the benefits of AI a reality for your business

Use AI to get deep insights into the hands of your field sellers and inside sales reps for better customer engagement and decision making. Prebuilt and embedded insights reveal the best prospects and customers to focus on as well as the most impactful actions to move relationships forward, while empowering managers to improve sales and team performance.

Enable smarter selling with AI for Sales

Increase conversion and win rates

Find and prioritise leads and opportunities with the highest likelihood to convert and buy based on advanced scoring models.

Connect with prospects

Increase response rates through warm introductions from colleagues who already have active relationships with prospects as indicated by Office 365 activities.

Personalise engagement

Engage with relevance using relationship health, talking points, and next best actions based on signals from Dynamics 365, LinkedIn, and Office 365.

Automate sales execution

Increase productivity with contextual prompts that suggest new records to create, such as contacts and activities, based on notes entered by sellers.

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Empower sales managers with Sales Insights now in preview

Improve inside sales team performance

Surface customer sentiment, keywords, and conversational key performance indicators (KPIs) such as talk-to-listen ratio and speaking speed with call intelligence capabilities.

Guide sellers

Provide timely feedback and coaching based on seller engagement and productivity metrics, such as time spent with customers, calculated from Dynamics 365 and Office 365 data.

Track and drive results

Lead proactively throughout the entire sales cycle with interactive reports that include KPIs for pipeline and deals.


AI for Sales*


Per user/month

*Available as an add-on to Dynamics 365 for Sales Enterprise, Customer Engagement Plan, and Microsoft Relationship Sales. Available in EMEA, North America, and United Kingdom geos. Must be deployed in the same geo as the Dynamics 365 instance.

Learn more about Dynamics 365 for Sales Explore all Dynamics 365 pricing Download the Dynamics 365 licensing guide

Explore additional resources

Get started quickly, understand business scenarios, and get product updates.

Learn about market availability and future expansion.

See how sellers benefit from AI-driven insights.