Orchestrate customer journeys based on prospect buying behavior and preferences to engage with the right message at the right time in the right channel. Deliver messages triggered by transactions such as purchases, returns, and payments. Send personalized, contextual emails to the same contact as the journey evolves.
Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, telemarketing, SMS integration, and LinkedIn integration.
Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.
Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.
Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.