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Dynamics 365 Customer Insights

Leading enterprise customer data platform

Deliver personalised customer experiences with the ultimate 360-degree view of your customers.

The ultimate 360‑degree view of your customer

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Understand your customers like never before with a real-time customer data platform (CDP) from Microsoft.

Optimise and orchestrate real-time customer journeys

Reduce cost-per-conversion using AI-driven insights and automated workflows with personalised recommendations that maximise customer lifetime value.

Turn known and unknown prospects into raving fans

Ingest transactional, behavioural, and demographic data to create deep insights and complete, up-to-date customer profiles that honour customer consent.

Personalise customer experiences in a cookieless future while protecting privacy

Easily balance privacy and personalisation with consent data that’s automatically updated and classification labels that help keep information secure.

Improve retention and loyalty

Shorten sales cycles, reduce churn, and keep customers for life by acting on customer signals and feedback in real time.

Real customers, real results

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Chipotle grows its base by up to 30 percent

See how Chipotle Mexican Grill served up personalised experiences to convert more guests into loyalty-programme members.


Foster trust and uphold compliance

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Exceed privacy standards and comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) regulations and accessibility guidelines. The enterprise-grade solution has received more than 70 security and compliance certifications including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP.

From reactive to proactive

Accelerate time to insights with an AI-powered customer data platform that works across channels and with your existing stack.

  • Self-service AI
  • Customisable AI
  • Transactional and subscription churn
  • Best action recommendations
  • Customer lifetime value
  • AI-driven customer segments
  • Intelligent data mapping and resolution
  • Richer, more robust profiles
  • Custom machine learning models
  • Continuous profile augmentation
  • Deeper insights with Azure Synapse Analytics

IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Supplier Assessment

Build richer customer profiles with first and third-party signals

Power the entire customer journey with a self-service CDP

Personalise campaigns and engagement to acquire high-value customers.

Recognise and recommend relevant products and offers, and cross-sell and upsell to increase customer lifetime value.

Provide proactive service to increase customer retention and loyalty.

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Get started with Dynamics 365 Customer Insights

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