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Dynamics 365 Customer Insights

Unify your data across sources to get a single view of customers, optimise engagement, and discover insights that drive personalised experiences.

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Make the benefits of AI a reality for your business

Retain customers and build loyalty by using data and AI from Dynamics 365 Customer Insights. Infuse the insights into business applications and processes. See results faster with a ready-to-go customer data platform (CDP) that helps marketing, sales, and service professionals deliver exceptional one-on-one interactions.

Deliver personalised experiences with a 360-degree view of your customers

Get a holistic view of customers

Bring transactional, observational, and behavioral data from popular data sources by using prebuilt connectors. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Build rich customer profiles by incorporating audience intelligence from Microsoft Graph.

Discover insights and take action

Employ quick-start machine learning templates to predict churn or the next best action. Discover and create new audience segments, and empower your teams with customer profiles and insights that are embedded directly into your business applications. Trigger workflows in response to customer actions and signals by using Microsoft Flow.

Adapt and extend the solution for your needs

Connect your customer data with Microsoft Power BI to customise dashboards and reports. Build custom apps with embedded customer insights by using Microsoft PowerApps. Extend the solution with familiar Azure services and tools, and use your own machine learning models.

Rely on a productive and trusted platform

Shorten time to value with a self-service CDP built on Azure. Help support data privacy and General Data Protection Regulation (GDPR) compliance with corporation-ready security and built-in governance tools, while retaining full ownership of your data. Rely on Microsoft expertise in AI research and cloud, data, and developer platforms to surface insights that help you serve your customers better.


Dynamics 365 Customer Insights



Per tenant/month

Includes 100,000 profiles

Watch how customers are optimising engagement with Dynamics 365 Customer Insights

Explore additional resources

Access self-help and how-to guides to help you get started.

CDP for Business Leaders: Digitally transforming customer experiences.

View an introduction to Dynamics 365 Customer Insights.

Stay up to date on information about CDP and Customer Insights.

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