Dynamics 365 Customer Insights capabilities

Bring together transactional, behavioral, and demographic data to create actionable insights and a complete view of your customers.

Bring multiple identities together from across your touchpoints with AI-powered identity resolution, using attributes and signals to inform unified customer profiles.

Enrich profiles with proprietary Microsoft audience intelligence or third-party sources to reveal unique interests and preferences.

Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Use prebuilt AI models to easily predict customer lifetime value, as well as transactional and subscription churn.

Use prebuilt AI models to quickly identify cross-sell and upsell opportunities with product recommendations that reduce cost per conversion.

Use AI-driven recommendations or define your own customer segments.

Use industry standard recommendations to define your key performance indicators (KPIs) or apply your own custom KPIs to measure business success metrics and performance towards goals.

Combine customer data with financial, operational, and other enterprise data using Microsoft Power BI and Azure Synapse Analytics, a big-data-analytics service.

Intelligently orchestrate personalised journeys across destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Surface up-to-date customer data and insights in the Microsoft apps that your employees use every day, like Microsoft 365 and Dynamics 365 Marketing, Sales, and Customer Service.

Create sophisticated, low-code custom apps that scale to meet your organisational needs, help you modernise processes, and extend the value of your customer data by using Microsoft Power Apps.

Build customer trust and honour privacy on a consent-enabled customer data platform (CDP) with consent data that’s automatically updated.

Use prebuilt integration for third-party enrichment sources to augment account data from industry-leading data providers like Leadspace and Dun & Bradstreet.

Stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) using data governance tools powered by Azure Purview.

Reach the right contacts and accounts on LinkedIn, powered by data from Customer Insights.