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Dynamics 365 Customer Insights resources


Delivering Personalised Experiences in Times of Change

Customer Centricity: A Key Priority Across All Lines of Business

Buyer’s Guide for CDP: Selecting the Right Customer Data Platform

Case studies

Marston’s transforms the guest experience across more than 1,500 of their pubs with personalised engagement.

Tivoli Gardens uses a holistic view of customers to personalise engagement touchpoints for five million visitors every year.

UNICEF Netherlands improved their ability to segment and engage valuable audiences by unifying data from millions of donor records

AEP Energy brings together data from multiple systems to develop unified customer profiles for more than 460,000 residential consumers and businesses.


Learn how to unify transactional, observational, and behavioral customer data with Customer Insights.

See how organisations are using Customer Insights to engage customers with personalised experiences.


Find out how to use data to develop a 360-degree view of your customers and deliver personalised experiences.

Explore ways to deliver personalised B2B experiences with AI-driven audience segmentation and insights.

Additional Resources

Learn what a customer data platform (CDP) is and how it helps businesses personalise every customer touchpoint.

Find out which data platform is right for your business—a customer data platform (CDP) or a data management platform (DMP).


Stay up to date on the latest Customer Insights news, tips, and innovation.


Work with Dynamics 365 Customer Insights

Create a unified customer profile in Dynamics 365 Customer Insights

Explore Microsoft model-driven app integrations

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