CRM sales tools
Sales teams, field sellers, inside sales, and sales managers use CRM sales tools to support the sales cycle. These tools compile reports and analytics and enable you to act on customer data such as demographics, engagement, and purchase history. Advanced CRM sales tools also provide recommended actions and insights to help you find, engage, and build relationships with the right customers.
Sales and marketing teams with CRM tools on a unified platform can adjust customer outreach strategies in real time based on accurate data that shows what is and isn’t driving sales. Visibility into the customer journey from start to finish also makes big-picture strategizing easier and more effective with key performance indicators (KPIs) based on the same data.
Basic CRM tool capabilities
A database of customer data.
Advanced CRM tool capabilities
Real-time insights, artificial intelligence (AI) and machine learning (ML) capabilities that track trends, guide sellers, and empower sales managers with performance insights.
Benefits: Improved seller performance and productivity, better visibility into the sales pipeline, the information to provide a personalised approach to customers, task automation, and actionable insights.