Dynamics 365 Marketing capabilities

Engage one-on-one using personalised journeys triggered by customer interactions. Take advantage of built-in event triggers or build custom ones.

Orchestrate journeys based on real-time interactions across channels like email, web forms, and text messaging (SMS).

Create compelling one-on-one experiences through digital channels and interactions across marketing, sales, and service. Engage with customers when they want and on their preferred channel using AI-driven recommendations.

Easily begin new customer journeys without developing code. Create holistic journeys based on real-time data changes across any Dynamics 365 app.

Encourage customer action by sending reminders and repeating messages until a qualifying event or activity occurs.

Easily generate personalised messages that automatically include the right content for each customer.

Create email content easily and efficiently with the AI-driven email editor. Use AI-generated content ideas including images, offers, and dynamic content to maximise engagement.

Run A/B tests to find and use resonating content. Personalise channels for each customer based on their previous activities and preferences.

Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.

Connect with Dynamics 365 Customer Insights to improve targeting, turn insights into relevant actions in customer journeys, and visualise customer interactions.

Collaborate and engage across the entire customer journey using built-in Microsoft Teams chat. Organise chats throughout distinct phases of the journey and connect with teammates for immediate feedback.

Align teams across your company by sharing a single, real-time view of customer context across all your Dynamics 365 applications. Help protect customer data by using the trusted Microsoft Cloud.

Apply customer consent preferences using subscription centres and built-in features to support compliance with the General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines.

Connect to a wide range of business systems, automate processes, and easily customise end-to-end journeys with the flexibility of Microsoft Power Automate.

Easily manage email content and workflows across different brands by creating brand profiles. Define access by global and local levels to support strategy across brands, geographies, and product lines.

Create personalised journeys using demographics and behaviours to orchestrate experiences across marketing, commerce, sales, and service. Act on feedback using Dynamics 365 Customer Voice.

Easily create segments for contacts and leads, no matter how complex the targeting criteria, using a refreshed segment builder and natural language.

Enable service, sales, marketing, or other customer experience–focused teams to drive impactful interactions. Search, filter, and view all real-time marketing activities from a unified timeline.

Send periodic newsletters, transactional emails, and timely personalised notifications. Score individual leads or run account-based marketing campaigns to align with sales.

Simplify event and webinar planning. Nurture registrants before, during, and after to improve attendee engagement and deliver world-class webinars with Microsoft Teams.