Dynamics 365 Marketing capabilities

Nurture customers based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints.

With a deep understanding of the customer, engage one on one using personalised journeys triggered by customer interactions.

Get point-and-click dynamic authoring with digital asset management, reusable content blocks, and a library of engaging templates. Use A/B testing and analytics to amplify resonating content.

Reach customers through digital channels and in-person interactions across marketing, sales, and service. Engage them in their preferred channels and timing using AI-driven recommendations.

Create journeys from customer-triggered events and orchestrate experiences across marketing, commerce, sales, and service. Act on feedback from personalised surveys using Dynamics 365 Customer Voice.

Empower customer experience, customer service, sales, marketing, or any other team looking to deepen relationships with customers to design journeys that span your business.

Send periodic newsletters, transactional emails, and personalised and timely notifications. Score individual leads or run account-based marketing campaigns to align with sales.

Simplify event planning. Nurture registrants before, during, and after events to improve audience engagement. Use Microsoft Teams for virtual events to track and improve engagement.

Use AI-recommended images, offers, and dynamic content to maximise engagement. Optimise channels, delivery times, and journey steps so they’re unique to each customer.

Run A/B tests to find and use resonating content. Optimise content and channels simultaneously with multivariant testing for each individual based on previous activity and preferences.

Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.

Improve your customer targeting and level of personalisation by using Dynamics 365 Customer Insights. Turn customer insights into relevant actions in customer journeys.

Align teams across your company by sharing a single, real-time view of customer context across all your Dynamics 365 applications. Help protect customer data in the secure and trusted Microsoft Cloud.

Use the built-in features to request, capture, and store consent to support compliance with the General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines.

Add custom channels using APIs and external add-ons. Connect with your tools and automate processes using built-in workflows, or create your own with Microsoft Power Automate.

Flex to support company, departmental, or product-level campaigns. Manage branding consistency and promote content reuse.