If something isn’t working for your customers, you want to know about it so you can quickly fix it. Because when you have a deeper understanding of how your customers feel about your products, services, and brand in general, you’re able to better accommodate their needs for an experience that exceeds their expectations.

A powerful survey tool will allow you to gauge customer satisfaction in real time so you can take immediate action and, thus, help avoid any negative impressions about the experience or your overall brand. Here’s just a sampling of capabilities you want your tool to include.

Collect feedback in the moment. Capture feedback right when your customers have feedback—in the process of using your product or service. Easily create personalised surveys that gather input quickly across the channels they’re engaging you in.

Uncover customer sentiments, trends, and metrics. Ensure you get a complete understanding of your customers by creating and tracking satisfaction scores, seeing visual reports, and pinpointing improvement areas to increase customer satisfaction.

Proactively engage with customers. Improve customer experiences in the moments that matter most through predictive insights and automatic alerts when customer satisfaction decreases.

Naturally, you’ll also want to look at a survey tools’ features and overall ease of use. Some features to look for include customisation, accessibility, metrics, reporting, scoring, multichannel distribution, multilanguage capabilities, and most importantly, the ability to work with your business applications and existing systems.

But, of course, the best way to gauge the features and capabilities is with a survey tool free trial. Try Dynamics 365 Customer Voice free for 30 days to experience firsthand how it helps you understand your customers to build better experiences.