Dynamics 365 Customer Insights capabilities
Transform your customer data into actionable, real-time insights and get to know your customers with an AI-powered customer data platform (CDP).

Unified customer data and 360-degree customer views
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Reveal actionable insights with AI
Now in limited preview: Get to data insights faster and easier using natural language with Copilot in Dynamics 365 Customer Insights.

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Stay up to date on the latest Customer Insights news, tips, and innovations.

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Learn more about the capabilities of Customer Insights.

“Thanks to the customer value tools in Dynamics 365, insights about our most loyal customers can help us empower them to be ambassadors for our brand and amplify our message.”
Kevin Gleason
Global Brand and Marketing Director, Leatherman Tool Group

“We can see the impact of triggered campaigns and more personalised real-time journeys powered by richer customer profiles in Customer Insights. This has led to higher engagement scores. Advocacy breeds influence and advertising, which, in the end, impacts our P&L.”
Liam Barnes
Global IT Director – Marketing Technologies, Campari Group

"We’re using less human resource to gain the understanding of the interactions between different council services and relying on more technical prowess, which Microsoft Dynamics 365 Customer Insights allows us to achieve.”
Bob Bunce
Product Lead – Data & Insights, Cornwall Council
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