Bring together transactional, behavioral, and demographic data to create actionable insights that help you get to know your customers like never before.

Bring multiple identities together from across your touchpoints with AI-powered identity resolution, using attributes and signals to enrich unified customer profiles.

Build richer profiles using first- and third-party signals, including Microsoft proprietary audience intelligence, to reveal unique interests and preferences and to find new audiences.

Incorporate customer sentiment using built-in AI models and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Use AI to automatically analyse imported customer data and learn how to improve data quality to activate more precise predictions.

Use predefined and custom AI models to predict customer lifetime value as well as transactional and subscription churn, and to analyse customer sentiment.

Use predefined AI models to quickly identify cross-sell and upsell opportunities with predictive product suggestions that reduce cost per conversion.

Use AI-powered suggestions or define your own customer segments.

Use preconfigured templates to track key performance indicators (KPIs) or define your own custom KPIs to measure how customer activities can help drive business success and performance towards goals.

Combine customer data with financial, operational, and IoT data using AI, machine learning (ML), and Azure Synapse Analytics, and drive cross-collaboration with full reporting capabilities and dashboards.

Intelligently orchestrate personalised journeys across destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Surface up-to-date customer data and insights in the Microsoft apps that your employees use every day, including Microsoft 365 and Dynamics 365 Marketing, Sales, and Customer Service.

Create sophisticated, low-code custom apps that scale to meet your organisational needs, help you modernise processes, and extend the value of your customer data by using Microsoft Power Apps.

Help sellers close deals more efficiently by providing rich customer insights such as customer lifetime value, churn risk, and loyalty points activity in their Dynamics 365 Sales workflow.

Build customer trust and uphold privacy regulations with a consent-enabled customer data platform (CDP) that helps you honour customer requests by storing their preferences within the unified profiles.

Stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) using data governance tools in Azure Purview.

Use prebuilt integration with external enrichment sources to augment account data from industry-leading data providers such as Leadspace and Dun & Bradstreet.

Reach the right contacts and accounts on LinkedIn using unified customer profile data from Customer Insights.