Skip to main content

Dynamics 365 Customer Insights

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalised customer experiences. Unify all your customer data across the full range of sources to get a single view of customers.

Get started

Make the benefits of AI a reality for your business

Maximise customer lifetime value with AI-driven insights based on unified customer profiles. Transform into a customer-centric organisation where marketing, sales, and service professionals have the insights they need to personalise engagement. See results faster with a ready-to-go CDP designed to deliver insights that can be acted upon with minimal training and IT assistance.

Deliver personalised experiences with a 360-degree view of your customers

Get a holistic view of customers

Bring together all your transactional, observational, and behavioral data for consumers and enterprises by using prebuilt connectors for popular data sources. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Build rich customer profiles by incorporating audience intelligence from Microsoft Graph.

Discover insights and take action

Employ quickstart machine learning templates to predict churn or the next best action. Discover new audience segments with AI-driven recommendations, or create your own. Embed Customer Insights cards into your Dynamics 365 business application or external applications to drive informed action. Trigger workflows in response to customer signals by using Power Automate.

Adapt and extend the solution for your needs

Get started quickly with intuitive, guided experiences. Extend the solution using Azure Synapse Analytics to combine customer data with financial, operational, and unstructured IoT data to build custom machine learning models. Connect your customer data with Microsoft Power BI to customise dashboards and reports. Build custom apps with embedded customer insights by using Microsoft Power Apps.

Rely on a productive and trusted platform

Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own existing Azure data store. Help support data privacy and General Data Protection Regulation (GDPR) compliance with corporation-ready security and built-in governance tools while retaining full ownership of your data. Rely on Microsoft expertise in AI research and cloud, data, and developer platforms to surface insights that help you serve your customers better


Dynamics 365 Customer Insights



Per tenant/month

Includes 100,000 profiles

Customers are transforming with Dynamics 365 Customer Insights

Explore additional resources

Access self-help and how-to guides to help you get started.

Learn about current market availability.

View an introduction to Dynamics 365 Customer Insights.

Stay up to date on information about CDP and Customer Insights.

Digitally transform customer experiences with a CDP for business leaders.

Achieve customer centricity across all lines of business by using a CDP.

Select the right CDP for your organisation.

Get a 360-degree view of your customers to provide personalised experiences.

Learn about the marketing, sales, and service scenarios that a CDP supports.

Discover which type of data platform is best for your business.

Take the next step