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Explore Dynamics 365 Marketing capabilities

Create and nurture leads

Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.

Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals and easily integrate with third-party content management systems.

Personalise customer journeys based on buyer preferences and their past interactions. Automatically sync and nurture LinkedIn leads with Dynamics 365 Connector for LinkedIn Lead Gen Forms.

Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.

Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.


Align sales and marketing

Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales.

Identify, target, and close top accounts with personalised, account-based content and nurture activities.

Track and prioritise leads across all touch points with multiple lead-scoring models and sales readiness grades.

Increase productivity and improve coordination between marketing and sales with pre-built workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.

Simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.


Make informed decisions

Improve marketing ROI with prebuilt dashboards and marketing analysers—or build your own custom dashboards.

Share and incorporate data across all your Dynamics 365 applications, including Dynamics 365 Sales, for seamless processes and a single version of truth for decision-making.

Prioritise and focus efforts based on multiple lead scoring models, A/B testing for emails, and smart scheduling.

Target the right audience and focus on the highest-priority leads with data from Dynamics 365 Customer Insights, an intuitive customer data platform (CDP) that unlocks insights and provides a single 360-degree view of customers.

Dynamics 365 Customer Insights

Transform into a customer-centric organisation where marketing, sales, and service professionals have the insights they need to personalise engagement.

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Grow with an adaptable platform

Adapt Marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.

Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes with either built-in workflows or create new Microsoft Power Automate workflows.

Enhance marketing campaigns and inform target segments with customer journey and segment APIs.

Market globally while maintaining compliance with today’s global privacy and trust requirements. Request, capture, and store consent—a core tenet of GDPR—and drive your marketing activities based on consent given by your audience.

Explore prebuilt solutions on AppSource

Extend the features of Dynamics 365 Marketing with prebuilt solutions from Microsoft and our partners.

Dynamics 365 Connector for LinkedIn Lead Gen Forms

By Microsoft Dynamics 365

Dynamics 365

Bring your LinkedIn leads into Dynamics 365.

TeleSign SMS for Dynamics Marketing

By TeleSign

Dynamics 365

Add SMS text messaging to Dynamics 365 Marketing to reach, engage and communicate with customers.

Simple

By Simple

Dynamics 365

Add Marketing Resource Management to your Dynamics 365 solution.

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