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Dynamics 365 Customer Insights

Powerful, easy-to-use enterprise customer data platform (CDP)

Use an intuitive and intelligent CDP to unlock insights and drive personalised customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

Real-time insights that power the entire customer journey

Transform into a customer-centric organisation where marketing, sales, and service professionals have the real-time insights they need to personalise engagement across all touchpoints. See results faster with an enterprise-grade CDP, ready to use with minimal training and IT assistance.

Marketing manager

Personalise campaigns and engagement to retain and gain customers

Sales representative

Recommend best-fit products, cross-sell, and upsell to increase purchase size

Customer service agent

Provide proactive post-sale service to increase customer loyalty

Business analyst

Deliver critical insights quickly with no-code data integration and analytics

Unified data, connected experiences

Personalise experiences with a 360-degree view of customers

Bring together all your transactional and behavioral data in real time with prebuilt connectors to create up-to-date profiles for contacts and accounts. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Enrich customer profiles with an array of first-party and third-party signals such as audience intelligence from Microsoft Graph, product usage, market insights, and customer feedback.

Predict customer intent with limitless analytics

Get started quickly with out-of-the-box machine learning templates to predict churn, product recommendations, and customer lifetime value. Discover new audience segments with AI-driven recommendations, or define your own. Extend Customer Insights using Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data to build custom machine learning models. Connect your customer data with Microsoft Power BI to customise dashboards and reports.

Drive meaningful actions with AI-powered insights

Activate real-time insights on destinations including analytics, email marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third-party applications. Embed Customer Insights cards into your business applications for contextual insights and informed action. Automate customer-centric experiences, workflows, and processes using Microsoft Power Automate. Build custom apps with embedded insights using Microsoft Power Apps.

Rely on a trusted platform with built-in security and privacy

Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own Azure data lake. Support stringent compliance requirements of US government agencies and the General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools while retaining full ownership of your data. Leverage Microsoft research and expertise in AI, and cloud, data, and developer platforms, to better serve your customers.

Connect your entire stack with prebuilt connectors* for hundreds of destinations

* Separate licences may be required


Dynamics 365 Customer Insights


1,500 USD

Per tenant/month

Includes 100,000 profiles

UNICEF Netherlands

UNICEF Netherlands

"Customer Insights really helps us to segment the right audiences, to focus on them, to engage them in a very relevant way, and to retain them."​

Astrid van Vonderen

Director of Fundraising and Private Individuals, UNICEF Netherlands

Trusted by enterprises in every industry

See how organisations in every industry are transforming with Dynamics 365 Customer Insights


Serve up delightful experiences.


Win customers for life.

Financial Services

Deliver rewarding experiences.


Transform citizen experiences.

Explore additional resources

Our vision for the Microsoft customer data platform

Read blog

Buyer’s Guide for CDP: Selecting the Right Customer Data Platform

Read e-book

Personalised Experiences with a 360-Degree View of Your Customers

Watch webinar