Benefits of using CDP software
Businesses often have data about customer interactions, but it’s scattered across many places or difficult to access. CDP software gathers this data and presents it in an easy-to-use platform that provides a 360-degree view of each customer.
With a comprehensive picture of who your customers are and what they want, you can anticipate their needs and discover growth opportunities. This also helps marketing, sales, and service teams provide the best experiences.
Not all CDP software has the same capabilities, though. Look for a CDP that can help you:
Deepen customer understanding. Create holistic customer profiles by connecting real-time behavioural, transactional, and demographic data from across marketing, sales, and service. The best CDP software also incorporates customer sentiment, brand affinity, interests, and feedback.
Drive customer sales and satisfaction. Forecast customer lifetime value and churn risk through AI-powered analysis and segmentation, empowering teams to better target cross-sell and upsell campaigns, prioritise sales activities, and deliver proactive customer support.
Optimise customer journeys. Engage your customers at every step by providing personalised, contextual experiences across touchpoints in real time. Through AI-generated event triggers, customers are guided to the content and interactions they need, when they need them.
When you’re evaluating a customer data platform, make sure it’s easy to use, intelligent, and has everything you need. Look for features like multichannel analytics, prebuilt AI models, generative AI, automated workflows, and most important, the ability to connect the CDP with your existing data and systems.