Why you should try a marketing tool

There are numerous reasons to use a marketing tool, or even upgrade your existing one. Not only to help simplify your time-consuming marketing tasks, but to give everyone the insights needed to earn and build loyalty.

That’s why most tools will help you orchestrate customer journeys and experiences from start to finish, as well as provide a host of other great capabilities. Here’s just a sampling of capabilities you want your tool to include.

Orchestrate customer journeys. Engage customers in real time by designing customer-led experiences that uses triggered events—ensuring you respond in the moments that matter.

Lead generation and nurturing. Set up automated lead-scoring rules to identify the most promising leads based on how they interact. Plus, determine which of the leads are most likely to buy so you can route those qualified leads to sales at the right time.

Email marketing. Because email is a key component of most marketing campaigns, you need a tool to help simplify your email marketing, automate processes, encourage engagement, and nurture email recipients.

Event management. See all your information—speakers, sessions, venues, sponsors, even logistics—in one place to help better plan and coordinate the event across teams. Then help turn those attendees into loyal customers.

Customer experience personalisation. Generate AI-driven insights and recommendations to help you create more engaging content, improve marketing effectiveness, and experiment to optimise content and marketing channels.

Naturally, you’ll also want to look at a marketing tool’s features and overall ease of use. Some features to look for include analytics and real-time insights, no-code functionality, professional email templates, automatic workflows, and most importantly, the ability to hook into and work with your existing data and systems.

But, of course, the best way to gauge the features and capabilities is with a marketing tool free trial. Try Dynamics 365 Marketing free for 30 days to experience firsthand how it helps nurture and strengthen customer relationships and earn loyalty.