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Certain marketing tasks such as email marketing, posting to social media, and launching ad campaigns can be time-consuming to perform by hand. In addition to being inefficient, these tasks take an impersonal, one-size-fits-all approach to outreach. This limits the effectiveness of these efforts, resulting in lower marketing ROI and reduced customer engagement.
Marketing automation software is designed to resolve these challenges. Automating these tasks across channels and enabling a personalised approach to customers not only increases marketing effectiveness and ROI, it leads to happier, more satisfied customers as well.
The principal goal of marketing automation solutions is to improve, streamline, and simplify time-consuming marketing tasks. Instead of dedicating organisational resources to sending emails, text messages, or social media posts, marketing automation software allows marketers to create sets of instructions, called workflows, to automate these processes.
Automating these repetitive tasks makes it faster and easier to nurture high-quality, sales-ready leads while also freeing up time to focus on strategic, high-value work.
Marketing automation makes it possible to implement a digital marketing strategy without having to manually execute each step. In addition to saving you time, it helps you extract value from your customer data by providing data-driven insights into what your customers want and need. With these insights, it’s easier to build and launch targeted, personalised campaigns.
Exact functionality varies from solution to solution, but here’s an example of some of the ways marketing automation systems can help:
One-size-fits-all marketing produces hit-or-miss results for customers. Either content is relevant to their needs or it isn’t, which means each campaign is a gamble.
Relevant, personalised content delivered where and when customers want it, however, ensures the best probability for success. Being able to interact with a brand across whichever channel is most convenient—whether that’s mobile, email, or web—reduces friction along the buying journey. It’s easier for customers to see the content they’re interested in, and easier for them to interact with your company.
Managing customer experiences improves engagement and outcomes from start to finish, increasing their satisfaction and loyalty to your brand.
In addition to personalised marketing outreach and more time to focus on strategic contributions, marketing automation software brings many additional benefits:
Marketing automation software isn’t an instant fix. In order to be successful, it needs to be combined with a solid marketing automation strategy that takes the entire marketing and sales process into account.
If you’re planning to add marketing automation to your marketing strategy, here are some tips to keep in mind:
Marketing automation software helps water management solutions company DHI increase productivity and built stronger relationships with their customers.
Find and nurture high-quality, sales-ready leads with Dynamics 365 Marketing. Automate and personalise your marketing with AI capabilities and versatile tools to help you increase impact and productivity.