Deliver personalized experiences with a 360-degree view of your customers
Get a holistic view of customers
Bring transactional, observational, and behavioral data from popular data sources by using prebuilt connectors. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Build rich customer profiles by incorporating audience intelligence from Microsoft Graph.
Discover insights and take action
Employ quick-start machine learning templates to predict churn or the next best action. Discover and create new audience segments, and empower your teams with customer profiles and insights that are embedded directly into your business applications. Trigger workflows in response to customer actions and signals by using Microsoft Flow.
Adapt and extend the solution for your needs
Connect your customer data with Microsoft Power BI to customize dashboards and reports. Build custom apps with embedded customer insights by using Microsoft PowerApps. Extend the solution with familiar Azure services and tools, and use your own machine learning models.
Rely on a productive and trusted platform
Shorten time to value with a self-service CDP built on Azure. Help support data privacy and General Data Protection Regulation (GDPR) compliance with corporation-ready security and built-in governance tools, while retaining full ownership of your data. Rely on Microsoft expertise in AI research and cloud, data, and developer platforms to surface insights that help you serve your customers better.
Includes 100,000 profiles
Watch how customers are optimizing engagement with Dynamics 365 Customer Insights
Explore additional resources
Access self-help and how-to guides to help you get started.
CDP for Business Leaders: Digitally transforming customer experiences.
View an introduction to Dynamics 365 Customer Insights.
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