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Dynamics 365 Customer Insights

Powerful, real-time enterprise customer data platform (CDP)

Use an intuitive and intelligent CDP to unlock insights and drive personalized customer experiences. Unify all your customer data across the full range of sources to get a 360-degree view of customers in real time.

Real-time insights that power the entire customer journey

Transform into a customer-centric organization where marketing, sales, and service professionals have the real-time insights they need to personalize engagement across all touchpoints. See results faster with an enterprise-grade CDP, ready to use with minimal training and IT assistance.

Marketing manager

Personalize campaigns and engagement to retain and gain customers

Sales representative

Recommend best-fit products, cross-sell, and upsell to increase purchase size

Customer service agent

Provide proactive post-sale service to increase customer loyalty

Business analyst

Deliver critical insights quickly with no-code data integration and analytics

Microsoft named a leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020

“High client satisfaction coupled with rapid market success make Dynamics 365 Customer Insights a compelling option for marketers and CI pros looking for a new solution.”

Unified data, connected experiences

Create a 360-degree customer view for deep audience insights

Bring together all your transactional, behavioral, and demographic data in real time with prebuilt connectors to create up-to-date profiles for contacts and accounts. Unify your data by resolving customer identities with recommendations based on AI and machine learning.

Enrich profiles with multidimensional signals

Go beyond traditional sources and capture signals from Microsoft and others to truly understand customer preferences and intent. Enrich profiles with proprietary audience intelligence on brand affinity and interests. Leverage engagement insights to analyze customer interactions across websites, mobile apps, and connected products. Incorporate customer sentiment and survey feedback from Dynamics 365 Customer Voice.

Predict customer intent with limitless analytics

Get started quickly with out-of-the-box machine learning templates to predict churn, product recommendations, and customer lifetime value. Discover new audience segments with AI-driven recommendations or define your own. Extend Customer Insights using Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data to build custom machine learning models. Connect your customer data with Microsoft Power BI to customize dashboards and reports.

Drive meaningful actions with AI-powered insights

Activate real-time insights on destinations including analytics, email marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third-party applications. Embed Customer Insights cards into your business applications for contextual insights and informed action. Automate customer-centric experiences, workflows, and processes using Microsoft Power Automate. Build custom apps with embedded insights using Microsoft Power Apps.

Rely on a trusted platform with built-in security and privacy

Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own Azure data lake. Support stringent compliance requirements of US government agencies and the General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools while retaining full ownership of your data. Leverage Microsoft research and expertise in AI, and cloud, data, and developer platforms, to better serve your customers.

See why Microsoft is recognized as a leader

Customers are transforming with Customer Insights


"Customer Insights really helps us to segment the right audiences, to focus on them, to engage them in a very relevant way, and to retain them."

Astrid van Vonderen

Director of Fundraising and Private Individuals, UNICEF Netherlands

Walgreens Boots Alliance

“Capabilities to combine previously disparate customer datasets, including information from more than 100 million members of our loyalty programs, into a more singular, unified view of the customer—powered by these modern technology platforms—will enable us to truly personalize our omnichannel healthcare and retail offering.”

Vineet Mehra

Global Chief Marketing Officer, Walgreens Boots Alliance


“Customer Insights is a way for us to be able to handle all the touchpoints we have with customers, and it'll help us get more customers, keep the customers we have, and keep them more satisfied.”

James Petersen

Chief Operating Officer and President of Retail Services, AEP Energy

MVP Health Care

“We’ve used AI and machine learning in Customer Insights to build a better understanding of our members. That helps us get members the right information, recommend the best actions, and make better business decisions.”

Darcy Baldwin

Senior Leader of IT Business Services, MVP Health Care


“With Dynamics 365 Customer Insights, we can look back and forward to create a unique and unforgettable customer experience.”

Bernt Bisgaard Caspersen

Head of Solution Team and Architecture, Tivoli

Trusted by enterprises across industries

Quick-serve restaurants

Serve up delightful experiences.


Win customers for life.

Financial services

Deliver rewarding experiences.


Transform citizen experiences.

Connect your entire stack with prebuilt connectors* for hundreds of destinations

* Separate licenses may be required


Dynamics 365 Customer Insights



Per tenant/month

Includes 100,000 profiles

Explore additional resources

Our vision for the Microsoft customer data platform

Read blog

Buyer’s Guide for CDP: Selecting the Right Customer Data Platform

Read e-book

Personalized Experiences with a 360-Degree View of Your Customers

Watch webinar