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Dynamics 365 Customer Insights

Leading enterprise customer data platform

Analyze your customer data using generative AI to discover new insights and personalize customer experiences.

Get the ultimate view of your customers

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Understand your customers like never before with a real-time customer data platform (CDP) from Microsoft.

Optimize and orchestrate real-time customer journeys

Reduce cost per conversion using AI-driven insights and automated workflows, with personalized recommendations that maximize customer lifetime value.

Turn known and unknown prospects into fans

Ingest transactional, behavioral, and demographic data to create deep insights and complete, up-to-date customer profiles.

Easily balance personalization and privacy

Take advantage of consent data that’s automatically updated and classification labels that help keep information secure.

Improve retention and loyalty

Shorten sales cycles, reduce churn, and keep customers for life by acting on customer signals and feedback in real time.

Real customers, real results

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Campari Group builds brand awareness

See how Campari engaged and grew consumer experiences with their brands by accelerating the visibility of consumer insights and business intelligence using Dynamics 365.

Foster trust and uphold compliance

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Exceed privacy standards and comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) regulations and accessibility guidelines. The enterprise-grade solution has received more than 70 security and compliance certifications, including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP.

Go from reactive to proactive

Accelerate time to insights with an AI-powered, real-time customer data platform that works across channels and with your existing stack.

  • Transactional and subscription churn
  • Best-action recommendations
  • Customer lifetime value
  • AI-driven customer segments
  • Intelligent data mapping and resolution
  • Richer, more robust profiles
  • Custom machine learning models
  • Continuous profile augmentation
  • Deeper insights with Azure Synapse Analytics
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Microsoft is named a Leader in the September 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.1

Build richer customer profiles with first- and third-party signals

Power the entire customer journey with a self-service CDP

Personalize campaigns and engagement to acquire high-value customers.

Recognize and recommend relevant products and offers, and cross-sell and upsell to increase customer lifetime value.

Provide proactive service to increase customer retention and loyalty.

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Get started with Dynamics 365 Customer Insights

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1 Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Julian Poulter, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, 19 September 2022.

Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.