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Dynamics 365 Customer Insights

Uniting personalized journeys with data

Combine data with real-time journey orchestration and next-generation AI. Start with the customer data platform or journey orchestration and create personalized marketing experiences your way.

Deliver connected customer journeys

Understand your customers like never before and create truly personalized experiences.

Choose your path

Choose your path

Start with either the customer data platform or customer journey orchestration and scale to fit your needs.

Know your customers

Know your customers

Unify and enrich marketing, sales, and service data to form a clear picture of your customers—and foresee future opportunities in real time with AI.

Engage on their terms

Engage on their terms

Orchestrate customer journeys and deliver contextually relevant content to your customers in real time.

Boost your productivity

Boost your productivity

Streamline work with Copilot in Dynamics 365 Customer Insights and convert simple language prompts into new queries, insights, and content.

Real customers, real results

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Lynk & Co is changing mobility forever

Discover how Lynk & Co changed the automotive industry by delivering multichannel engagement and more personalized experiences with Dynamics 365.

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Campari Group builds brand awareness

See how Campari Group improved their customer experiences by accelerating the visibility of consumer insights and business intelligence with Dynamics 365.

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Natuzzi crafts tailored experiences

Learn how Natuzzi delivered connected experiences and nurtured customer relationships worldwide by creating personalized campaigns with Dynamics 365.

Deliver connected customer experiences across teams.

Marketing teams

Tailor real-time customer journeys with copilot capabilities to find new data insights, segment target audiences, and create personalized content.

Sales teams

Get leads directly from marketing in real time and empower your sellers to personalize interactions with AI-generated predictions and product recommendations.

Service teams

Identify customer issues proactively and provide agents with in-depth customer profiles that help route cases and resolve issues faster.

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Microsoft is named a Leader in the September 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.1

Foster trust and uphold compliance

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Exceed privacy standards and comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) regulations and accessibility guidelines. The enterprise-grade solution has received more than 70 security and compliance certifications, including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP.

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Get started with Dynamics 365 Customer Insights

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1Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeff Goldberg, Jeffrey L. Cohen, Matt Wakeman, Alan Antin, 20 September 2023.

Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.