Unified data, connected experiences
Personalize experiences with a 360-degree view of customers
Bring together all your transactional and behavioral data in real time with prebuilt connectors to create up-to-date profiles for contacts and accounts. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Enrich customer profiles with an array of first-party and third-party signals such as audience intelligence from Microsoft Graph, product usage, market insights, and customer feedback.
Predict customer intent with limitless analytics
Get started quickly with out-of-the-box machine learning templates to predict churn, product recommendations, and customer lifetime value. Discover new audience segments with AI-driven recommendations, or define your own. Extend Customer Insights using Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data to build custom machine learning models. Connect your customer data with Microsoft Power BI to customize dashboards and reports.
Drive meaningful actions with AI-powered insights
Activate real-time insights on destinations including analytics, email marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third-party applications. Embed Customer Insights cards into your business applications for contextual insights and informed action. Automate customer-centric experiences, workflows, and processes using Microsoft Power Automate. Build custom apps with embedded insights using Microsoft Power Apps.
Rely on a trusted platform with built-in security and privacy
Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own Azure data lake. Support stringent compliance requirements of US government agencies and the General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools while retaining full ownership of your data. Leverage Microsoft research and expertise in AI, and cloud, data, and developer platforms, to better serve your customers.
* Separate licenses may be required
Includes 100,000 profiles
"Customer Insights really helps us to segment the right audiences, to focus on them, to engage them in a very relevant way, and to retain them."
Astrid van Vonderen
Director of Fundraising and Private Individuals, UNICEF Netherlands