Deliver personalized experiences with a 360-degree view of your customers
Get a holistic view of customers
Bring together all your transactional, observational, and behavioral data for consumers and enterprises by using prebuilt connectors for popular data sources. Unify your data by resolving customer identities with recommendations based on AI and machine learning. Build rich customer profiles by incorporating audience intelligence from Microsoft Graph.
Discover insights and take action
Employ quickstart machine learning templates to predict churn or the next best action. Discover new audience segments with AI-driven recommendations, or create your own. Embed Customer Insights cards into your Dynamics 365 business application or external applications to drive informed action. Trigger workflows in response to customer signals by using Power Automate.
Adapt and extend the solution for your needs
Get started quickly with intuitive, guided experiences. Extend the solution with familiar Azure services and tools, and use your own machine learning models. Connect your customer data with Microsoft Power BI to customize dashboards and reports. Build custom apps with embedded customer insights by using Microsoft Power Apps.
Rely on a productive and trusted platform
Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own existing Azure data store. Help support data privacy and General Data Protection Regulation (GDPR) compliance with corporation-ready security and built-in governance tools while retaining full ownership of your data. Rely on Microsoft expertise in AI research and cloud, data, and developer platforms to surface insights that help you serve your customers better
Includes 100,000 profiles
Customers are transforming with Dynamics 365 Customer Insights
Explore additional resources
Access self-help and how-to guides to help you get started.
Learn about current market availability.
View an introduction to Dynamics 365 Customer Insights.
Stay up to date on information about CDP and Customer Insights.
Digitally transform customer experiences with a CDP for business leaders.
Achieve customer centricity across all lines of business by using a CDP.
Select the right CDP for your organization.
Get a 360-degree view of your customers to provide personalized experiences.
Learn about the marketing, sales, and service scenarios that a CDP supports.
Discover which type of data platform is best for your business.