Audience insights

Ingest transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.

Reconcile conflicting data and resolve customer identities using map, match, and merge.

Gain a single view of the customer with proprietary audience intelligence from Microsoft Graph and with industry enrichment sources.

Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Use prebuilt AI models to easily predict customer lifetime value, transactional churn, and subscription churn.

Use out-of-the-box AI models to quickly identify cross-sell and upsell opportunities.

Use AI-driven recommendations, or define your own audience segments.

Use an intuitive experience for building measures to define and track key performance indicators (KPIs).

Use Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data for limitless analytics.

Export insights to destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Embed Customer Insights cards into your everyday applications for contextual insights to drive informed action.

Trigger workflows and processes using Microsoft Power Automate.

Easily create intelligent custom apps without code using Microsoft Power Apps.

Connect your data with Microsoft Power BI to model and visualize insights about your customers.

Help safeguard customer data by taking full control of the use, distribution, and removal of data.

Use data classification labels and permissions from Azure Information Protection to help secure sensitive data.

Count on an enterprise-grade solution that has achieved certifications including SOC, HIPAA, ISO, and FedRAMP.

Use built-in data governance tools to help stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).