Audience insights

Ingest transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.

With AI-powered identity resolution, bring multiple identities together from across your touchpoints.

Enrich profiles with proprietary Microsoft audience intelligence or third-party sources to reveal unique interests and preferences.

Understand customer behavior on your website and mobile app for cross-channel journey optimization.

Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Use prebuilt AI models to easily predict customer lifetime value, transactional churn, and subscription churn.

Use prebuilt AI models to quickly identify cross-sell and upsell opportunities with product recommendations.

Use AI-driven recommendations, or define your own audience segments.

Get industry standard recommendations to define key performance indicators (KPIs) or define your own custom KPIs.

Use Microsoft Power BI and Azure Synapse Analytics, a big-data-analytics service, to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data.

Intelligently orchestrate personalized journeys across destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Surface up-to-date customer data and insights in the Microsoft apps that your employees use every day, like Microsoft 365 and Dynamics 365 Marketing, Sales, and Customer Service.

Use Microsoft Power Apps to create sophisticated, responsive, low-code custom apps from your customer data.

Gain unified account profiles that show activities and insights at an aggregated or individual level.

Use prebuilt integration for third-party enrichment sources to augment account data from industry-leading data providers like Leadspace and Dun & Bradstreet.

Identify at-risk accounts with the prebuilt, customizable AI models for churn prediction.

Reach the right contacts and accounts on LinkedIn, powered by data from Customer Insights.

Honor customer consent and privacy without creating extra workflows or knowing where and how the consent data is being captured and managed.

Count on a flexible customer data platform (CDP) with always up-to-date consent data refreshed automatically, using connections to the consent data mastering service.

Use data classification labels and permissions from Azure Information Protection to help secure sensitive data.

Count on an enterprise-grade solution that has achieved certifications including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP.

Use data governance tools powered by Azure Purview Preview to help stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).