Dynamics 365 Customer Insights capabilities

Ingest transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.

Reconcile conflicting data and resolve customer identities using map, match, and merge.

Gain a more holistic view of customers with proprietary audience intelligence from Microsoft Graph and industry enrichment sources.

Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Connect data across touchpoints, including websites, mobile apps, and connected devices. Quickly see key metrics with out-of-the-box interactive reports.

Leverage funnel reports to identify obstacles and opportunities for journey optimization.

Use an intuitive report builder to create reports with custom measurements, dimensions, and segments for unique business needs.

Incorporate high-intent signals from websites, mobile apps, and connected devices to create multidimensional profiles.

Use prebuilt AI models to predict customer lifetime value and churn risk.

Leverage prebuilt AI models to identify cross-sell and upsell opportunities

Utilize AI-driven recommendations, or define your own rich audience segments.

Use an intuitive experience for building measures to define and track key performance indicators (KPIs).

Use Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data for limitless analytics.

Export insights to destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Embed Customer Insights cards into your everyday applications for contextual insights to drive informed action.

Trigger workflows and processes using Microsoft Power Automate.

Easily create intelligent custom apps without code using Microsoft Power Apps.

Connect with Microsoft Power BI to model and visualize insights about your customers.

Safeguard customer data with full control of the use, distribution, and removal of data.

Use data classification labels and permissions from Azure Information Protection to help secure sensitive data.

Count on an enterprise-grade solution that has achieved certifications including SOC, HIPAA, ISO, and FedRAMP.

Use built-in data governance tools to help stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).