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Microsoft CDP video
The ultimate 360‑degree view of your customer

Know your customers like never before with a real-time customer data platform from Microsoft

Engage customers like your business depends on it

Empower marketing, sales, and service teams with a self-service solution and AI‑driven insights

Acquire high-value customers

Turn your known and unknown prospects into engaged customers.

Increase cross-sell and upsell

Deliver personalized recommendations that maximize customer lifetime value.

Improve retention and loyalty

Act on customer signals and feedback in real time to keep customers for life.

Reduce cost per conversion

Optimize conversions across the entire customer journey with automated workflows and AI‑driven insights.

Innovative organizations are bringing customer insights and voice to every interaction

Walgreens Boots Alliance Microsoft CDP customer

Walgreens Boots Alliance

“Capabilities to combine previously disparate customer data sets, including information from more than 100 million members of our loyalty programs, into a more singular, unified view of the customer—powered by these modern technology platforms—will enable us to truly personalize our omnichannel healthcare and retail offering.”

Vineet Mehra, Global Chief Marketing Officer, Walgreens Boots Alliance

Unified data. Actionable insights.

Bring together transactional, behavioral, demographic data to create multi‑dimensional profiles. Activate real‑time insights across the customer journey and on destinations including analytics, marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third‑party applications.

Unify data for real-time insights

Audience insights

Unify transactional, behavioral, and demographic data to generate AI‑powered insights using Dynamics 365 Customer Insights.

Explore Customer Insights

Engagement insights

Capture signals from websites, mobile apps, and connected products to enrich customer profiles using engagement insights (preview), a capability of Customer Insights.

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Voice of the customer

Bring in direct customer feedback from survey data to enhance customer profiles using Dynamics 365 Customer Voice.

Explore Customer Voice
Audience insights
Engagement insights
customer voice
Audience insights

Audience insights

Unify transactional, behavioral, and demographic data to generate AI‑powered insights using Dynamics 365 Customer Insights.

Audience insights

Engagement insights

Capture signals from websites, mobile apps, and connected products to enrich customer profiles using engagement insights (preview), a capability of Customer Insights.

Audience insights

Voice of the customer

Capture signals from websites, mobile apps, and connected products to enrich customer profiles using engagement insights (preview), a capability of Customer Insights.

Activate insights for meaningful engagement

Personalized experiences

Orchestrate customer journeys by activating insights in any marketing, sales, and service applications through turnkey integration and embedded customer profile cards.

Intelligent decision making

Discover deeper insights with rich data visualizations and dashboards. Deliver customer-centric experiences and processes using low-code custom apps and automated workflows.

Limitless analytics

Enrich customer data with operational and Internet of Things (IoT) data using Azure Synapse Analytics for predictive modeling and advanced analysis.

Trusted by enterprises across industries

Financial services

Deliver rewarding experiences.

Retail

Win customers for life.

Quick-serve restaurants

Serve up delightful experiences.

Government

Transform citizen experiences.