Dynamics 365 Marketing capabilities
Discover and qualify leads, build business relationships, and grow your opportunities.
- Personalize buyer experiences
- Run meetings and webinars
- Attract the right prospects
- Create campaign assets quickly
- Run business unit–level marketing
Personalize buyer experiences
Use prospect buying behavior and preferences to provide the right message at the right time in the right channel. Deliver messages triggered by purchases, returns, and payments.
Attract the right prospects
Use email, web, events, telemarketing, SMS integration, and our LinkedIn connector to run targeted, multichannel marketing campaigns.
Create campaign assets quickly
Built-in marketing automation features include configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.
Run business unit–level marketing
Reuse shared campaign content and fine-tune custom audience targeting across business units.
- Create a single view of prospects
- Identify, target, and close top accounts
- Grow and influence your customer pipeline
- Track and prioritize leads
- Simplify collaboration
Create a single view of prospects
Create seamless campaigns when you unify data with Dynamics 365 Sales across contacts, leads, and opportunities.
Identify, target, and close top accounts
Use information and insights to create personalized, account-based content and nurture activities.
Grow and influence your customer pipeline
Maintain strong customer communication with relevant content and personalized buyer journeys.
Track and prioritize leads
Focus on highly qualified leads across all touchpoints with multiple lead-scoring models and sales readiness grades. Hand off sales-ready leads to reduce costs and increase wins.
Connect your organization using familiar Microsoft 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
- Test and choose the right content
- Use simple words and natural language
- Prioritize leads
- Improve marketing effectiveness
- Better understand customer needs
Test and choose the right content
Compare message effectiveness using built-in A/B testing with fully rendered dynamic content. Improve open rates using automated scheduler and spam score.
Use simple words and natural language
Quickly and easily define or view audiences for the segments you want to target.
Works seamlessly with Dynamics 365 Customer Insights to continuously update information about target segments and lead scores based on information from multiple data sources.
Improve marketing effectiveness
Keep campaigns on target using prebuilt dashboards and marketing analyzers or build your own custom dashboards.
Better understand customer needs
Use customer response information from Dynamics 365 Customer Voice to improve customer journey design and impact.
- Adapt marketing to your needs
- Easily integrate data
- Enhance marketing campaigns
- Market globally
- Add custom channels
Adapt marketing to your needs
Empower your organization with no-code visual editors that simplify build-and-deploy processes for web and mobile apps.
Enhance marketing campaigns
Use customer journey and segment APIs to connect directly with Marketing and external systems to inform target segments.
Request, capture, and store consent—a core tenet of the General Data Protection Regulation—with built-in features that help comply with privacy regulations.
Add custom channels
Extend the reach of your campaigns by adding channels through the use of APIs and third-party add-ons.
Get the latest news and perspectives
"We created a trickle-based campaign that combines email, text, web, and geotargeting to deliver the information."
Vice President, Global IT – Marketing and Sales, Campari Group
"With Dynamics 365 Marketing, we can run and test campaigns at scale while delivering more precise and personalized communications."
Astrid van Vonderen
Director of Fundraising and Private Individuals, UNICEF Netherlands
Expand capabilities with related Dynamics 365 products
Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling.
Use an intuitive and intelligent customer data platform (CDP) to gain insights and drive personalized customer experiences.
Gather and track the customer metrics that matter to your business based on survey data, and then rapidly act as insights surface.
Deliver personalized, seamless shopping experiences across physical and digital channels.
Earn customers for life using insights into customer satisfaction–boosting analytics and AI-powered features.
Explore prebuilt solutions on AppSource
Extend the features of Marketing with prebuilt solutions from Microsoft and our partners.