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9 relationship selling techniques

In the daily hustle-and-bustle, it’s easy to forget relationship selling techniques that make for valuable long-term sales partnerships. But with numerous ways to build a partnership, it can be hard to know which path to take. Check out these relationship selling techniques to see how they can help you find the leads that matter and connect with them through personal engagement.


Do your research

Get to know your partners

Know when to act


Listen more, talk less

Be sincere

Embrace empathy

Check in

Have a strong social presence

Practice patience

Make trust your ultimate goal

Why building sales relationships is important

Companies used to tell buyers what they had to offer or what they needed before they listened and understood what their customers wanted.

  • The ability to identify and connect with decision-makers in your industry
  • Ways to reach each buyer quickly and efficiently
  • Technology-enabled insights that will allow colleagues to make introductions for you

You should also have the ability to tap into the best of what digital intelligence has to offer and customize solutions for buyers to help you build lasting sales relationships.

Start with the most up-to-date tips and techniques

See how using LinkedIn Sales Navigator with Dynamics 365 for Sales can help you with all aspects of relationship selling—request the Microsoft Relationship Sales solution demo to learn more.