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Dynamics 365 Commerce capabilities

Foster lasting relationships through intelligent tools that strengthen your brand.

Capabilities

  • Deliver a seamless, unified shopping experience
  • Offer consistent, frictionless customer engagement
  • Provide choice and convenience
  • Create and manage sales promotions

Deliver a seamless, unified shopping experience

Connect digital, in-store, and back office operations on an omnichannel commerce platform.

Offer consistent, frictionless customer engagement

Empower customers to decide when, how, and where they want to purchase—on any device, and across online and offline channels.

Provide choice and convenience

Let customers buy online and pick up in-store or receive home delivery via connected ordering and fulfillment tools.

Create and manage sales promotions

Centrally manage promotions across all channels, organised by store, catalogue, or customer affiliation with accurate, real-time omnichannel sales and cost data.

  • Personalise customer experiences
  • Expand customer choice
  • Get a 360-degree view of your customer
  • Empower your employees

Personalise customer experiences

Enhance customer experiences across shopping channels, helping exceed customer expectations through tailored product selections.

Expand customer choice

Deliver endless aisles purchasing options by offering customers access to your full product catalogue whether in store or online, regardless of stock levels or location.

Get a 360-degree view of your customer

Works seamlessly with Dynamics 365 Customer Insights Insights to connect physical and digital storefronts, giving you a single view of transactions, observational data, and behavioral data for your customers.

Empower your employees

Foster lasting relationships through AI-driven recommendations, insights, and loyalty programmes.

  • Create engaging, intelligent, digital storefronts
  • Better engage shoppers
  • Streamline management across channels
  • Quickly test and evolve your digital channels

Create engaging, intelligent, digital storefronts

Quickly launch websites through drag-and-drop content authoring with an easy-to-use visual page builder.

Better engage shoppers

Deliver personalised, appealing web experiences with content-driven commerce strategies.

Streamline management across channels

Get a single view of content, assets, promotions, stock, and pricing across physical and digital channels

Quickly test and evolve your digital channels

Take advantage of experimentation and personalisation tools supported through Optimizely experimentation platform.

  • Improve attach and increase basket of goods
  • Increase revenue and protect your reputation
  • Increase customer conversion rates
  • Help customers find products easily
  • Ensure accessibility for every customer

Improve attach and increase basket of goods

Cross-sell and upsell products using AI-based recommendations that help customers to easily and quickly discover products that are relevant to them.

Increase revenue and protect your reputation

Works seamlessly with Dynamics 365 Fraud Protection to decrease fraud, reduce operational expenses, and increase bank acceptance rates.

Increase customer conversion rates

Utilise AI-moderated ratings and reviews that improve product selection and accelerate purchase decisions.

Help customers find products easily

Take advantage of intelligent, context-aware product search powered by Microsoft Bing for Commerce that helps customers search online and in-store.

Ensure accessibility for every customer

Verify page content accessibility using Commerce authoring tools and Microsoft Accessibility Insights to ensure that every customer can easily access page content.

  • Maximise profitability
  • Get an accurate view of stock
  • Enhanced decision making
  • Accurately forecast customer demand

Maximise profitability

Enhance clienteling through modern retail POS and AI-driven recommendations, highlighting the right products at the right time and price.

Get an accurate view of stock

Centrally track product information, categories, assortment, and pricing across channels.

Enhanced decision making

Make informed, cost-effective stock supply decisions with advanced analytics and machine learning.

Accurately forecast customer demand

Utilise actionable insights provided by historical sales and purchase data to meet customer needs.

  • Create seamless customer journeys
  • Maximise customer conversions
  • Rapidly respond to customer needs
  • Boost customer satisfaction

Create seamless customer journeys

Easily orchestrate personalised multichannel journeys with native of Dynamics 365 Marketing.

Maximise customer conversions

Take advantage of customised, authentic e-commerce experiences and rich, engaging product pages to reduce customer-abandoned baskets.

Rapidly respond to customer needs

Quickly create sophisticated, AI-powered chatbots that can resolve common issues and answer questions 24-hours a day.

Boost customer satisfaction

Support customer enquiries and post-sales experiences with intuitive tools for call centre and service centre management.

  • Rapidly start and deploy API-first commerce
  • Quickly and easily customise your solution
  • Meet your business needs around the globe
  • Proactively safeguard your data

Rapidly start and deploy API-first commerce

Support traditional, new, and emerging channels by using an agile, API-driven headless commerce engine to help you adapt to current and emerging needs.

Quickly and easily customise your solution

Employ a configurable and extensible platform that expands and grows to fit your business needs.

Meet your business needs around the globe

Rapidly expand and grow your business with flexible deployment options whether on-premises, in the cloud, or at the edge.

Proactively safeguard your data

Take advantage of cohesive security management and comprehensive compliance coverage that empowers you to run your business with confidence.

"Dynamics 365 gives our customers the ability to buy online, return in-store, and take advantage click-and-collect, while simultaneously supporting our global colleagues to make smarter and more accurate decisions."

Jackie Reid Program Lead, Project Reboot, Dr. Martens

"We can see how often a customer shops with us and how much they spend. It really informs how we should be speaking to each customer and what products and services to offer in the future."

Sarah Metcalf Hamper Buyer, Fortnum & Mason

Announcing  B2B e-commerce capabilities for Dynamics 365 Commerce

Bring together B2B and B2C e-commerce on a single platform to deliver relevant, impactful purchasing experiences.

Related products

  • Connect Commerce with a real-time CDP to gain a 360-degree view.

  • Predict customer needs using built-in AI.

  • Power seamless personalised experiences across all touchpoints.

  • Increase your revenue.

  • Protect your reputation.

  • Take an innovative approach.

  • Use real-time observational data.

  • Improve in-store operations.

  • Provide optimal shopping experiences.

  • Help protect your teams.

  • Streamline your return to the workplace.

  • Deploy in as little as 60 minutes.

Explore add-on solutions on AppSource

Extend Dynamics 365 Commerce capabilities with prebuilt solutions from Microsoft and our partners.

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