Dynamics 365 Commerce capabilities

Foster lasting relationships through intelligent tools that strengthen your brand.

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Capabilities

Deliver a rich, personalised, and seamless purchasing experience
Offer consistent, frictionless customer engagement
Provide choice and convenience
Create and manage sales promotions
Expand business partner engagement

Deliver a rich, personalised, and seamless purchasing experience

Provide exceptional experiences across traditional and emerging channels, or across different business models, scenarios, and personas. Connect digital, in-store, and back-office operations on a unified commerce platform.

Offer consistent, frictionless customer engagement

Empower customers to decide when, how, and where they want to purchase—on any device, and across online and offline channels.

Provide choice and convenience

Empower customers to buy online and pick up in store or receive home delivery via connected ordering and fulfillment tools.

Create and manage sales promotions

Centrally manage promotions across all channels, organised by store, catalogue, or customer affiliation, using accurate, real-time omnichannel sales and cost data.

Expand business partner engagement

Use purpose-built functionality and capabilities needed by B2B organisations and users for self-service buying experiences.

Personalise customer experiences
Expand customer choice
Get a 360-degree view of your customer
Empower your employees
Enhance your sales capabilities

Personalise customer experiences

Enhance customer experiences across shopping channels, exceeding expectations by offering tailored product selections.

Expand customer choice

Deliver virtually endless purchasing options by offering customers access to your full product catalogue, in store or online, regardless of stock levels or location.

Get a 360-degree view of your customer

Use Dynamics 365 Customer Insights to seamlessly connect physical and digital storefronts, giving you a single view of customer transactions, observational data, and behavioural data.

Empower your employees

Help employees foster lasting relationships with customers through AI-driven recommendations, insights, and loyalty programmes.

Enhance your sales capabilities

Take advantage of native support for Dynamics 365 Sales and Dynamics 365 Customer Service to address all aspects of the buying journey.

Create engaging, intelligent digital storefronts
Better engage shoppers
Enrich the B2B buying experience
Streamline management across channels
Quickly test and evolve your digital channels

Create engaging, intelligent digital storefronts

Quickly launch websites using drag-and-drop content authoring and Sitecore CMS integration with an easy-to-use visual page builder.

Better engage shoppers

Deliver personalised, appealing web experiences with content-driven commerce strategies.

Enrich the B2B buying experience

Bring the powerful, intelligent, and user-friendly capabilities of B2C e-commerce to your business partners. Enable partner-specific catalogues and customised pricing.

Streamline management across channels

Get a single view of content, assets, promotions, stock, and pricing across physical and digital channels—customisations and partner-specific catalogues included.

Quickly test and evolve your digital channels

Take advantage of experimentation and personalisation tools supported through the Optimizely experimentation platform.

Improve attach rate and increase basket of goods
Help increase revenue and protect your reputation
Increase customer conversion rates
Help customers find products easily
Improve accessibility for every customer

Improve attach rate and increase basket of goods

Cross-sell and upsell products using AI-based recommendations that help customers easily and quickly discover products that are relevant to them.

Help increase revenue and protect your reputation

Use Commerce with Dynamics 365 Fraud Protection to help decrease fraud, reduce operational expenses, and increase bank acceptance rates.

Increase customer conversion rates

Utilise AI-moderated ratings and reviews that improve product selection and accelerate purchase decisions.

Help customers find products easily

Take advantage of intelligent, context-aware product search powered by Azure Cognitive Search to help customers search online and in store.

Improve accessibility for every customer

Use Commerce authoring tools and Accessibility Insights to help customers of all abilities easily access page content.

Create seamless customer journeys
Maximise customer conversions
Rapidly respond to customer needs
Boost customer satisfaction
Effectively target customers

Create seamless customer journeys

Easily orchestrate personalised multichannel journeys by using Commerce with Dynamics 365 Marketing.

Maximise customer conversions

Take advantage of customised, authentic e-commerce experiences and rich, engaging product pages to reduce customer-abandoned baskets.

Rapidly respond to customer needs

Quickly create sophisticated, AI-powered chatbots that resolve common issues and answer questions 24 hours a day using Dynamics 365 Customer Service and Microsoft Power Virtual Agents.

Boost customer satisfaction

Support customer enquiries and post-sales experiences using intuitive tools for call centre and service centre management.

Effectively target customers

Use segmentation via rich customer data such as device type, geolocation, market, or language to effectively group audiences and deliver more relevant campaigns and shopping experiences.

Rapidly start and deploy API-first commerce
Quickly and easily customise your solution
Meet global business needs
Proactively safeguard your data

Rapidly start and deploy API-first commerce

Support traditional, new, and emerging channels by using an agile, API-driven headless commerce engine to help you adapt to current and emerging needs.

Quickly and easily customise your solution

Employ a configurable and extensible platform that expands to fit your business needs.

Meet global business needs

Expand your business with flexible deployment options on premises, in the cloud, or at the edge. Automatically apply trade-agreement pricing.

Proactively safeguard your data

Take advantage of cohesive security management and comprehensive compliance coverage to run your business with confidence.

Get the most out of retail commerce with a unified solution

Exceed customer expectations with seamless commerce experiences

See how data helps drive innovation across customer purchasing experiences.

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Four important retail trends

Get deeper insights into trends affecting retail businesses.

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Five trends transforming B2B buying and e-commerce

Discover how B2B buyers and organisations are adapting to changes in the market and how digital commerce capabilities are changing B2B engagement.

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Get more personal

Build customer relationships through relevant and unified personal experiences.

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Deliver seamlessly connected shopping across retail channels

Learn how Dynamics 365 Commerce can help your business streamline retail sales and commerce capabilities.

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Enable a new level of B2B digital sales excellence

Read about the B2B e-commerce capabilities of Commerce.

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"Dynamics 365 gives our customers the ability to buy online, return in-store, and take advantage of click-and-collect, while simultaneously supporting our global colleagues to make smarter and more accurate decisions."

Jackie Reid Program Lead, Project Reboot, Dr. Martens

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"We're very excited about the opportunity to find something that works with not only different software solutions throughout the company, but different solutions within the store."

Nick Corthier : Chief Financial Officer LIDS

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