Provide exceptional experiences across traditional and emerging channels, or across different business models, scenarios, and personas. Connect digital, in-store, and back-office operations on a unified commerce platform.

Empower customers to decide when, how, and where they want to purchase—on any device, and across online and offline channels.

Empower customers to buy online and pick up in store or receive home delivery via connected ordering and fulfillment tools.

Centrally manage promotions across all channels, organised by store, catalogue, or customer affiliation, using accurate, real-time omnichannel sales and cost data.

Use purpose-built functionality and capabilities needed by B2B organisations and users for self-service buying experiences.

Enhance customer experiences across shopping channels, exceeding expectations by offering tailored product selections.

Deliver virtually endless purchasing options by offering customers access to your full product catalogue, in store or online, regardless of stock levels or location.

Use Dynamics 365 Customer Insights to seamlessly connect physical and digital storefronts, giving you a single view of customer transactions, observational data, and behavioural data.

Help employees foster lasting relationships with customers through AI-driven recommendations, insights, and loyalty programmes.

Take advantage of native support for Dynamics 365 Sales and Dynamics 365 Customer Service to address all aspects of the buying journey.

Quickly launch websites using drag-and-drop content authoring and Sitecore CMS integration with an easy-to-use visual page builder.

Deliver personalised, appealing web experiences with content-driven commerce strategies.

Bring the powerful, intelligent, and user-friendly capabilities of B2C e-commerce to your business partners. Enable partner-specific catalogues and customised pricing.

Get a single view of content, assets, promotions, stock, and pricing across physical and digital channels—customisations and partner-specific catalogues included.

Take advantage of experimentation and personalisation tools supported through the Optimizely experimentation platform.

Cross-sell and upsell products using AI-based recommendations that help customers easily and quickly discover products that are relevant to them.

Use Commerce with Dynamics 365 Fraud Protection to help decrease fraud, reduce operational expenses, and increase bank acceptance rates.

Utilise AI-moderated ratings and reviews that improve product selection and accelerate purchase decisions.

Take advantage of intelligent, context-aware product search powered by Azure Cognitive Search to help customers search online and in store.

Use Commerce authoring tools and Accessibility Insights to help customers of all abilities easily access page content.

Easily orchestrate personalised multichannel journeys by using Commerce with Dynamics 365 Marketing.

Take advantage of customised, authentic e-commerce experiences and rich, engaging product pages to reduce customer-abandoned baskets.

Quickly create sophisticated, AI-powered chatbots that resolve common issues and answer questions 24 hours a day using Dynamics 365 Customer Service and Microsoft Power Virtual Agents.

Support customer enquiries and post-sales experiences using intuitive tools for call centre and service centre management.

Use segmentation via rich customer data such as device type, geolocation, market, or language to effectively group audiences and deliver more relevant campaigns and shopping experiences.

Support traditional, new, and emerging channels by using an agile, API-driven headless commerce engine to help you adapt to current and emerging needs.

Employ a configurable and extensible platform that expands to fit your business needs.

Expand your business with flexible deployment options on premises, in the cloud, or at the edge. Automatically apply trade-agreement pricing.

Take advantage of cohesive security management and comprehensive compliance coverage to run your business with confidence.