Best practices for creating survey questionnaires
Before you start drafting your questionnaire using the right survey tool, consult a few survey examples and keep in mind some high-level recommendations to ensure you’re able to gather the most effective results possible. These include best practices like:
Clearly defining the purpose
Unclear goals lead to unclear results, so before launching, spend a bit of time upfront to spell out things like the goal of the questionnaire, why you’re creating it, and how you’ll use the data once you collect it.
Keeping things short and focused
Customers are busy, so the goal should be for them to finish in less than five minutes. Not only will this increase the number of responses you get from customers, it will force you to focus on a single objective—which will ultimately be more useful, and actionable, for your business.
Limiting open-ended questions
Closed-ended questions require either a yes or no answer, choosing from a list of multiple choices, or selecting a rating-scale option. This makes the results much easier to quantify, collate, and analyse. Open-ended questions do give customers the opportunity to share their thoughts in their own words, but limit these as follow-up questions or in select areas where custom feedback is needed.
Considering the inclusion of an incentive
While not always appropriate, when it fits with your product or service and the audience, offering an incentive has been shown to improve response rates. People like the idea of getting something in exchange for giving you their time, just remember to keep the incentive appropriate to the scope of what you’re asking them to do.