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Explore Dynamics 365 Marketing capabilities

Orchestrate customer journeys to create a stronger buyer pipeline

Personalise buyer experiences by orchestrating customer journeys. Use prospect buying behaviour and preferences to provide the right message at the right time in the right channel. Deliver messages triggered by purchases, returns, and payments.

Run meetings and webinars using direct integration with Microsoft Teams. Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.

Attract the right prospects by running targeted, multichannel marketing campaigns. Use email, web, events, telemarketing, SMS integration, and LinkedIn integration.

Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.


Align sales and marketing

Create a single view of prospects and unify data with Dynamics 365 Sales across contacts, leads, and opportunities.

Identify, target, and close top accounts with personalised, account-based content and nurture activities.

Grow and influence your customer pipeline with relevant content and personalised buyer journeys.

Track and prioritise leads across all touchpoints with multiple lead-scoring models and sales readiness grades.

Increase productivity and improve coordination with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.

Simplify collaboration with familiar Microsoft 365 tools, shared calendars, and cross-team visibility into campaigns and leads.


Make informed decisions

Use simple words and natural language to easily define or view audiences for the segments you want to target.

Prioritise leads by setting up multiple lead scoring models. Leverage Dynamics 365 Customer Insights integration to continuously update information about target segments and lead scores based on information from multiple data sources.

Improve marketing effectiveness with prebuilt dashboards and marketing analysers, or build your own custom dashboards.

Test and choose the right content using built-in A/B testing with fully rendered dynamic content. Send messages at the right time and improve open rates using the automated scheduler and spam score features.

Better understand customer needs by monitoring the customer journey and gathering information using surveys from Dynamics 365 Customer Voice.


Grow with an adaptable platform

Adapt marketing to your needs using no-code visual editors to simplify build-and-deploy processes for web and mobile apps.

Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes using built-in workflows, or create your own with Microsoft Power Automate.

Enhance marketing campaigns and inform target segments. Use customer journey and segment APIs to integrate directly with Marketing and external systems.

Market globally while complying with privacy and compliance regulations. Request, capture, and store consent—a core tenet of the General Data Protection Regulation—and drive your marketing activities based on audience consent.

Add custom channels to your customer journey through APIs and third-party add-ons to extend your reach.

Explore prebuilt solutions on AppSource

Extend the features of Marketing with prebuilt solutions from Microsoft and our partners.

Dynamics 365 Connector for LinkedIn Lead Gen Forms

By Microsoft Dynamics 365

Dynamics 365

Bring your LinkedIn leads into Dynamics 365.

TeleSign SMS for Dynamics Marketing

By TeleSign

Dynamics 365

Add SMS text messaging to Dynamics 365 Marketing to reach, engage and communicate with customers.

Simple

By Simple

Dynamics 365

Add Marketing Resource Management to your Dynamics 365 solution.

Infobip SMS & Viber for Dynamics Marketing

By Infobip d.o.o.

Dynamics 365

Boost marketing campaigns with Infobip SMS and Viber integration.

Hootsuite for Microsoft Dynamics 365

By Hootsuite

Dynamics 365

Harness social data to better understand customers, refine sales leads, and optimize marketing.

Sprinklr Modern Care for Dynamics 365

By Sprinklr, Inc.

Dynamics 365

Empower your Dynamics 365 with Customer Care on 25 Social + 10 Messaging Channels.

Read about the latest Dynamics 365 Marketing updates

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