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What is Dynamics 365?

Dynamics 365 is a set of intelligent business applications that helps you run your entire business and deliver greater results through predictive, AI-driven insights.

See the whole picture for the insights that drive results

Get more from your data

See your business and customer data in one place—across hundreds of sources—for a single, 360-degree view of your organisation.

Connect your entire business

Create a single source of truth by seamlessly sharing data across every line of business—breaking through organisational barriers.

Act on insights for better outcomes

Shift from being reactive to proactive with continuous business and customer insights that guide you to faster results.

Accelerate success with the connected business cloud

Choose one, some, or all. Dynamics 365 applications work seamlessly together for a comprehensive solution that runs your entire business—including sales, marketing, service, operations, and commerce. You’ll get a 360-degree view of your organisation to uncover the real-time insights that bring better results.

Turn prospects into engaged customers

  • Nurture more sales-ready leads.
  • Personalise buyer experiences.
  • Build customer relationships at scale.

Exceed your customers’ expectations

  • Empower your agents to take the right action.
  • Personalise customer interactions across channels.
  • Speed resolutions with automated workflows.

Resolve service issues before they occur

  • Deliver timely, proactive field service.
  • Detect service issues remotely with IoT.
  • Use insights to schedule preventive maintenance.

Accelerate your business growth

  • Elevate your financial performance.
  • Bring processes together to streamline operations.
  • Help your employees succeed.

Engage every shopper, everywhere

  • Create omnichannel customer experience.
  • Centralise merchandising, stock, and fulfilment.
  • Personalise the shopping experience at every touch point.

Explore these connected commerce apps:

How real customers are getting real results


Manufacturing a tastier snack

Majans relies on meaningful insights to reduce cycle times, keep teams engaged, and deliver on promises to their customers.

Miami Heat

Designing better shopping experiences

Natuzzi used mixed reality to offer more furniture choices to their customers in smaller spaces.

Virgin Atlantic
Virgin Atlantic

Delivering first-class experiences

Virgin Atlantic created a 360-degree view of customers to uncover how to better personalise their customer services.


Cultivating happier customers

TruGreen helped reduce overall call centre volume with the help of deep customer insights.


Finding untapped potential in relationship selling

HP revitalized their existing sales process to better identify, connect to, and engage with customers.

Powerful flexibility, endless possibilities

Make Dynamics 365 your own. Seamlessly connect and build on your solution with Microsoft Power Platform, Microsoft Azure, Microsoft 365, and hundreds of other familiar business tools—or add mixed reality and the Internet of Things (IoT) for innovative new experiences.

Get the right business outcomes with Dynamics 365

See how Dynamics 365 can accelerate results across your business—from employees and customers to products and operations.