Getting started with behavioural analytics
Behavioural analytics offers an opportunity for you to acquire, understand, and retain your users while simultaneously promoting your business. Understanding the why will provide a full picture of your users, giving your decision makers more entry points through digital channels to optimising the user experience for a better customer journey. Dynamics 365 Customer Insights provides your team expansive behavioural analytics, allowing for accurate predictions about your users’ most likely future behaviours with custom or turkey options. By optimising the user journey with cross-channel analytics, your behavioural analytics tool will be able to get a 360 view of your what your users need, want, and demand.
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