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The ultimate 360‑degree view of your customer

Know your customers like never before with a real-time customer data platform (CDP) from Microsoft

Engage customers in a whole new way

Engage customers in a whole new way image

Empower marketing, sales, and service teams with a self-service solution and AI‑driven insights

Acquire high-value customers

Turn your known and unknown prospects into engaged customers.

Increase cross-sell and upsell

Deliver personalised recommendations that maximise customer lifetime value.

Improve retention and loyalty

Act on customer signals and feedback in real time to keep customers for life.

Reduce cost per conversion

Optimise conversions across the entire customer journey with automated workflows and AI-driven insights.

Bring customer insights and voice to every interaction

Walgreens Boots Alliance

“Capabilities to combine previously disparate customer data sets, including information from more than 100 million members of our loyalty programmes, into a more singular, unified view of the customer—powered by these modern technology platforms—will enable us to truly personalise our omnichannel healthcare and retail offering.”

Vineet Mehra, Global Chief Marketing
Officer, Walgreens Boots Alliance

Unified data. AI-powered insights. Proactive engagement.

Centre your customers and their experiences by leveraging unified data, AI-driven insights, and real-time guidance. Deliver personalised, meaningful interactions to your customers wherever and whenever they interact with your business.

Unify data for real-time insights

Know your customers

Unify transactional, behavioral, and demographic data to generate AI-powered insights using audience insights, a capability of Dynamics 365 Customer Insights.

Explore audience insights

Understand customer behaviour

See what customers are doing on your digital platforms using digital analytics from engagement insights, a capability of Dynamics 365 Customer Insights.

Explore engagement insights (preview)

Capture customer sentiment

Bring in direct customer feedback from survey data to enhance customer profiles using Dynamics 365 Customer Voice.

Explore Customer Voice
Audience insights
Engagement insights
customer voice
Audience insights

Know your customers

Unify transactional, behavioral, and demographic data to generate AI-powered insights using audience insights, a capability of Dynamics 365 Customer Insights.

Audience insights

Understand customer behaviour

See what customers are doing on your digital platforms using digital analytics from engagement insights, a capability of Dynamics 365 Customer Insights.

Audience insights

Capture customer sentiment

See what customers are doing on your digital platforms using digital analytics from engagement insights, a capability of Dynamics 365 Customer Insights.

Activate insights for meaningful engagement

Personalised experiences

Orchestrate customer journeys by activating insights in any marketing, sales, and service applications through turnkey integration and embedded customer profile cards.

Intelligent decision making

Discover deeper insights using rich data visualisations and dashboards. Deliver customer-centric experiences and processes using low-code custom apps and automated workflows.

Limitless analytics

Enrich customer data with operational and Internet of Things (IoT) data using Azure Synapse Analytics for predictive modelling and advanced analysis.

Trusted by enterprises across industries

Financial services

Financial services

Deliver rewarding experiences.

Retail

Retail

Win customers for life.

Quick-serve restaurants

Quick-serve restaurants

Serve up delightful experiences.

Government

Government

Transform citizen experiences.