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Enable the future of retail with Dynamics 365

Bring more dimensions to every retail experience with an industry-leading combination of capabilities, architecture, and AI—enabling you to engage customers with confidence and agility.

Agile and meaningful retail made possible

Be at the forefront of retail innovation by easily connecting and unifying rich, customer-centric retail experiences with intelligent, adaptive business solutions. Create more brand advocates and increase conversion by engaging customers and guiding them on journeys they’ll love.


Engage customers at the point of consideration with rich differentiated experiences.

  • Customer journey orchestration
  • Intelligent search and discovery
  • Personalised customer engagement
  • Content-driven commerce


Allow customers to purchase whenever, wherever, and on whatever channel with seamlessly connected purchasing options.

  • Omnichannel commerce experiences
  • Retail store management
  • Pricing and promotions
  • Call centre sales

Post purchase

Gain customers for life with intuitive and responsive tools to exceed every expectation.

  • Loyalty and retention programmes
  • Cross-channel product returns
  • Intuitive customer service
  • Customer experience management supported by customer data platform


Build a single source of truth for your business to plan and deliver value with real-time insights and a connected infrastructure.

  • Real-time stock visibility
  • Product information management
  • Allocation and replenishment
  • Categorisation, assortment planning, and catalogue support

Retail operations

Empower employees, remove redundancy, and bring relevant insights to your team when it matters.

  • Retail store operations and analytics
  • Finance and payment management
  • Account protection, plus fraud and loss prevention
  • Computer vision space optimisation and analytics


Give customers more choices while driving down affiliated costs around product fulfillment.

  • Contactless shopping capabilities
  • Buy online, pickup or return in store
  • Intelligent order management
  • Advanced warehouse management

Helping retail leaders reimagine the road ahead

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"Microsoft Dynamics 365 gives us a globally capable solution … [with] the tools, the platform, and the capacity to grow our business threefold over the next 5 to 10 years."

Jackie Reid,
Program Lead, Project Reboot

Enhance shopping experiences by unifying data on an adaptable platform

Connect data across all your retail systems with Microsoft Dataverse.

Get actionable insights through a powerful customer data platform.

Innovate easily on a low-code platform with Microsoft Power Platform.

Leading the way

Recognised as a Leader in the IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Supplier Assessment, Microsoft furthers intelligent retail.

Explore Dynamics 365 and Microsoft Power Platform products

Dynamics 365 Commerce

Deliver personalised, safe, and secure shopping experiences across physical and digital channels.

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Dynamics 365 Customer Service

Delight customers with timely and consistent outreach through point of interaction in any communication channel.

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Dynamics 365 Marketing

Predict customer needs through proactive guidance and recommending relevant promotions in real time.

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Dynamics 365 Fraud Protection

Safeguard your customers, your revenue, and your organisation’s future against digital fraud at scale.

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Dynamics 365 Customer Insights

Create the ultimate 360-degree view of your customers and access real-time insights to drive exceptional shopping experiences.

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Dynamics 365 Supply Chain Management

Respond to customer needs quickly with a resilient supply chain.

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Microsoft Power Platform

Work together to meet challenges effectively with Microsoft Power Platform—analyse data, build solutions, automate processes, and create virtual agents.

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Enhance your solution with Microsoft Cloud for Retail

Create advanced retail experiences by bringing together the best of Microsoft cloud apps and services with integrated capabilities built for retail.