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Enable the future of retail with Dynamics 365

Bring more dimensions to every retail experience with an industry-leading combination of capabilities, architecture, and AI—enabling you to engage customers with confidence and agility.

Agile and meaningful retail made possible

Be at the forefront of retail innovation by easily connecting and unifying rich, customer-centric retail experiences with intelligent, adaptive business solutions. Create more brand advocates and increase conversion by engaging customers and guiding them on journeys they’ll love.


Deliver more relevant, differentiated customer engagements at the point of consideration with detailed audience intelligence.

  • Insights to predict customer intent
  • Real-time, AI-orchestrated journeys
  • Intelligent search and discovery
  • Content-driven commerce


Allow customers to purchase whenever, wherever, and on whatever channel with seamlessly connected purchasing options.

  • Connected business-to-consumer and business-to-business e-commerce
  • Omnichannel commerce experiences
  • Retail store management
  • Pricing and promotions
  • Call centre sales

Post purchase

Gain customers for life with intuitive and responsive tools to exceed every expectation.

  • 360-degree view of customers for connected experiences
  • Loyalty and retention programmes
  • Seamless cross-channel product returns
  • Intuitive customer service
  • Real-time order tracking


Build a single source of truth for your business to plan and deliver value with real-time insights and a connected infrastructure.

  • Real-time stock visibility
  • Product information management
  • Stock allocation and replenishment
  • Categorisation, assortment planning, and catalogue support

Retail operations

Empower employees, remove redundancy, and bring relevant insights to your team when it matters.

  • Retail store operations
  • Robust omnichannel sales and performance analytics
  • Finance and payment management
  • Account protection, plus fraud and loss prevention
  • Computer vision to optimise your space with analytics, and alerts


Give customers more choices while driving down affiliated costs around product fulfillment.

  • Contactless shopping capabilities
  • Buy online, pickup or return in store
  • Intelligent order management
  • Advanced warehouse management

Helping retail leaders put their customers first

Dr. Martens logo

"With Dynamics 365, our increased knowledge of individual customer journeys will further strengthen our customer relationships."

Scott Saeger,
Chief Information Officer, GNC

Enhance shopping experiences by unifying data on an adaptable platform

Connect data across all your retail systems with Microsoft Dataverse.

Unlock the value of your customer data to create personalised experiences.

Innovate easily on a low-code platform with Microsoft Power Platform.

Explore Dynamics 365 and Microsoft Power Platform products

Dynamics 365 Commerce

Deliver personalised, safe, and secure shopping experiences across physical and digital channels.

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Dynamics 365 Customer Service

Delight customers with timely and consistent outreach through point of interaction in any communication channel.

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Dynamics 365 Marketing

Predict customer needs through proactive guidance and recommending relevant promotions in real time.

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Dynamics 365 Fraud Protection

Safeguard your customers, your revenue, and your organisation’s future against digital fraud at scale.

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Dynamics 365 Customer Insights

Create the ultimate 360-degree view of your customers and access real-time insights to drive exceptional shopping experiences.

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Dynamics 365 Supply Chain Management

Respond to customer needs quickly with a resilient supply chain.

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Dynamics 365 Intelligent Order Management

Meet growing digital commerce needs and gain a competitive edge in order fulfilment. Automate order flows with AI and real-time stock.

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Microsoft Power Platform

Work together to meet challenges effectively with Microsoft Power Platform—analyse data, build solutions, automate processes, and create virtual agents.

Learn more

Enhance your solution with Microsoft Cloud for Retail

Create advanced retail experiences by bringing together the best of Microsoft cloud apps and services with integrated capabilities built for retail.