How to find sales leads that last
There’s a right and wrong way to generate quality leads in the sales world. Through relationship selling, you can increase conversation rates and create relationships with buyers. Take the time to focus your efforts, find the leads that matter, build customer trust, make lasting connections, and become a truly valued partner.
Don’t be distracted by quick and easy
“What we see is that the whole sales process is changing—information is everywhere, and conversations are crossing multiple channels. Our sales colleagues need up-to-date customer information available at their fingertips—either from internal systems or social media platforms like LinkedIn. They need an intelligent tool that will make their reporting, forecasting, etc. very quick and effective so they can focus on working with our customers."
—Flemming Nielsen, VP Sales Asia South, Swarovski Professional
Master the best relationship selling tools
“We’ve always been very good at manufacturing our product; now we must be equally good at engaging with our customers. That means we have to keep the customer at the center of everything we do.”
— Bobby Berry, Senior Vice President, Solution Delivery at Fruit of the Loom
Care about your credibility
Take a good look at the leads you’re targeting and ask:
- Are they sharing or interacting with content that’s relevant?
- Are they showing signs of pursuing a new opportunity?
- Do they seem to be confronting a challenge?
Put in the time to identify what may or may not interest them and formulating a strategy to position yourself as a trusted source. Once you’ve earned their trust, it’s easier to earn their loyalty.