
Enable the future of retail with Dynamics 365
Bring more dimensions to every retail experience with an industry-leading combination of capabilities, architecture, and AI—enabling you to engage customers with confidence and agility.
Agile and meaningful retail made possible
Be at the forefront of retail innovation by easily connecting and unifying rich, customer-centric retail experiences with intelligent, adaptive business solutions. Create more brand advocates and increase conversion by engaging customers and guiding them on journeys they’ll love.
Evaluation
- Evaluation
- Purchase
- Post purchase
- Merchandising
- Retail operations
- Fulfillment

Evaluation
Deliver more relevant, differentiated customer engagements at the point of consideration with detailed audience intelligence.
- Insights to predict customer intent
- Real-time, AI-orchestrated journeys
- Intelligent search and discovery
- Content-driven commerce

Purchase
Allow customers to purchase whenever, wherever, and on whatever channel with seamlessly connected purchasing options.
- Connected business-to-consumer and business-to-business e-commerce
- Omnichannel commerce experiences
- Retail store management
- Pricing and promotions
- Call centre sales

Post purchase
Gain customers for life with intuitive and responsive tools to exceed every expectation.
- 360-degree view of customers for connected experiences
- Loyalty and retention programmes
- Seamless cross-channel product returns
- Intuitive customer service
- Real-time order tracking

Merchandising
Build a single source of truth for your business to plan and deliver value with real-time insights and a connected infrastructure.
- Real-time stock visibility
- Product information management
- Stock allocation and replenishment
- Categorisation, assortment planning, and catalogue support

Retail operations
Empower employees, remove redundancy, and bring relevant insights to your team when it matters.
- Retail store operations
- Robust omnichannel sales and performance analytics
- Finance and payment management
- Account protection, plus fraud and loss prevention
- Computer vision to optimise your space with analytics, and alerts

Fulfillment
Give customers more choices while driving down affiliated costs around product fulfillment.
- Contactless shopping capabilities
- Buy online, pickup or return in store
- Intelligent order management
- Advanced warehouse management
Helping retail leaders put their customers first


"With Dynamics 365, our increased knowledge of individual customer journeys will further strengthen our customer relationships."
Scott Saeger,
Chief Information Officer, GNC






Enhance shopping experiences by unifying data on an adaptable platform
Connect data across all your retail systems with Microsoft Dataverse.
Unlock the value of your customer data to create personalised experiences.
Innovate easily on a low-code platform with Microsoft Power Platform.

Leading the way
Recognised as a Leader in the IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Supplier Assessment, Microsoft furthers intelligent retail.
Learn how to achieve retail excellence at every level

Read the Retail Trends playbook
Keep your people, systems, and operations connected in new ways with best-in-class examples and strategies.

Win customers for life
Stand out to gain customer loyalty and share of wallet in a competitive market with Dynamics 365 Customer Insights.

Deliver exceptional experiences
Learn how to enhance every aspect of a modern store with connected business operations, customer data, and sales processes through Dynamics 365 Commerce.

Don’t just survive—thrive
Set your organisation up for sustained growth with these expert-backed best practices for growing in this new economic environment.

Show your customers you care
Discover how to create a lasting impression through personalised customer experiences at every step of the journey with Dynamics 365 Commerce.

Protect customers from fraud
See how Dynamics 365 gives you the tools you need to safeguard customers, revenue, and reputation against continued online threats.
Explore Dynamics 365 and Microsoft Power Platform products
Dynamics 365 Commerce
Deliver personalised, safe, and secure shopping experiences across physical and digital channels.
Learn moreDynamics 365 Customer Service
Delight customers with timely and consistent outreach through point of interaction in any communication channel.
Learn moreDynamics 365 Marketing
Predict customer needs through proactive guidance and recommending relevant promotions in real time.
Learn moreDynamics 365 Fraud Protection
Safeguard your customers, your revenue, and your organisation’s future against digital fraud at scale.
Learn moreDynamics 365 Customer Insights
Create the ultimate 360-degree view of your customers and access real-time insights to drive exceptional shopping experiences.
Learn moreDynamics 365 Supply Chain Management
Respond to customer needs quickly with a resilient supply chain.
Learn moreDynamics 365 Intelligent Order Management
Meet growing digital commerce needs and gain a competitive edge in order fulfilment. Automate order flows with AI and real-time stock.
Learn moreMicrosoft Power Platform
Work together to meet challenges effectively with Microsoft Power Platform—analyse data, build solutions, automate processes, and create virtual agents.
Learn moreEnhance your solution with Microsoft Cloud for Retail
Create advanced retail experiences by bringing together the best of Microsoft cloud apps and services with integrated capabilities built for retail.
How can we help?
Contact a Dynamics 365 sales representative or Microsoft partner to:
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See a live demo.
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Set up a free trial.
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Get answers and expert guidance.
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Start transforming your business processes.
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